The ecotourism industry is booming as more and more travelers seek out sustainable destinations to add to their travel plans. In fact, according to Grand View Research, the global ecotourism market size is expected to expand at a compound annual growth rate of 15.2% from 2022 to 2030. That is a testament to how quickly the ecotourism economy has recovered since 2020.
With tourists in search of great sustainable locations that champion the environment, it’s important to have a plan in place to increase visibility and awareness. Partnering with a PR agency that focuses on ecotourism public relations is a great first step. Agencies, like Orange Orchard, specialize in promoting businesses in the ecotourism space and have developed strategies that garner media opportunities and build brand awareness.
One strategic method our experts use is proactive media outreach. When hard news is slow, it’s still important to stay relevant and in the news. Given your commitment to offering a sustainable and eco-friendly destination for tourists, you have a story to tell. By using proactive media outreach, our experts are creating headlines for you by leveraging your expertise and brand message. Our team of media relations specialists will pitch story ideas to trusted journalists and news organizations to secure media opportunities. While these opportunities will keep your ecotourism destination top-of-mind, they will also build your brand into the subject matter expert.
While keeping your name in the public is important and the primary goal, building relationships with journalists is also paramount. Those relationships can be leveraged over time and can help you become the go-to source when a story needs someone of your expertise. Our experts help nurture those relationships by communicating with journalists regularly while pitching story ideas.
So, if you’re ready to partner with an ecotourism PR agency that knows how to utilize proactive media outreach, give our experts at Orange Orchard a call at (865) 977-1973 or contact us online.