According to the World Animal Foundation, there are approximately 88 million vegans in the world. The plant-based industry is predicted to have an annual revenue of $31.4 billion by 2026. To say it is growing rapidly would be an understatement.
As a vegan business, how are you going to stand out from all the others? Your business needs a good vegan public relations plan that will help your plant-based company become a leader in the vegan industry. Media outreach needs to be a top priority and hiring an experienced public relations company like Orange Orchard will help your vegan or plant-based company grow and succeed. Check out a few of our top PR tips to garner media attention.
1. Send Out Press Releases
Press releases are the bread and butter of public relations. You can craft one message and send it out to dozens of journalists at once. If the publication finds value in your message, they will report on your press release or contact you for more information. Some journalists will pick up news from social media if their circles are talking about it, but most reporters still rely on press releases to learn what is going on with businesses in the community.
2. Target Specific Journalists and Publications
As you send out your press releases and try to engage local media, make sure the people you are reaching are relevant to your brand. Knowing your niche is important, but so is knowing who to contact within a media organization. Focus on the right channels to get noticed by the media.
3. Make Yourself an Industry Expert
One of the best parts of PR is that the media will start to recognize you and your company as an expert in your field. Journalists will reach out with related stories and ask your insight into what you think about the issue. You can become the go-to source and attract both media and customers.
But the biggest issue with following any of these ideas is also having the time to spend on promoting your brand. At Orange Orchard, our services will help all types of vegan companies grow and expand their reach. Call us today at (865) 977-1973 or contact us on our website.