by Anthony Cloud | Aug 23, 2026 | Animal Welfare
Every animal welfare organization has a mission worth supporting. The challenge is that some causes naturally receive more public attention than others. While companion animal adoption often generates headlines, issues such as wildlife trafficking, farmed animal...
by Anthony Cloud | Jul 23, 2026 | Animal Welfare
Every animal foundation has stories worth telling. Whether it’s a rescued dog finding a forever home or a neglected horse receiving life-saving care, telling the story can inspire action from those who read it. Having an effective animal foundation public relations...
by Anthony Cloud | Jun 23, 2026 | Animal Welfare, Ocean Conservation
The ocean cannot advocate for itself. Sea turtles cannot speak at press conferences. Coral reefs cannot explain why they are fading. Whales cannot convince people to protect migration routes. That responsibility falls on conservation organizations willing to become a...
by Anthony Cloud | May 20, 2026 | Nonprofit
When it comes to nonprofit organizations, things can change at the drop of a hat. Whether the executive director decides to join another organization or the board of directors rotates on a regular basis, these changes should not cripple positive progress. Having a...
by Anthony Cloud | Apr 23, 2026 | Animal Welfare
Advocacy campaigns often focus on policy language, lobbying strategies and coalition-building. While these elements are essential, many legislative victories begin long before a bill reaches a committee hearing. They begin with public understanding. That’s why having...
