by Anthony Cloud | Aug 19, 2025 | Pet Industry Public Relations
Whether you are an animal grooming center or manufacturing the newest dog food product, positive press is important for growing your customer base. An often-underutilized tool for generating that press is testimonials. These are first-hand accounts from customers who...
by Anthony Cloud | Jul 15, 2025 | Animal Welfare
As quoted by Dee Mullins in a song from 1964, “Love makes the world go ‘round, but it’s money that greases the wheel.” It’s not the most positive sentence in the world, but in many ways, it’s true. For nonprofit wildlife foundations, it’s the money from corporate and...
by Anthony Cloud | Jun 17, 2025 | Cruelty Free
The market for cruelty-free brands continues to grow, and it doesn’t look like it will slow down anytime soon. According to Grand View Research, the cruelty-free cosmetics market size is projected to grow at a compound annual growth rate of 6.8% by 2030. As a brand in...
by Anthony Cloud | May 6, 2025 | Animal Welfare
No matter if it’s rescuing monkeys held in captivity or animals who have been neglected, animal sanctuaries hold an extremely important place in society. It’s their work that ensures the world is a better, safer place for animals. With that said, getting the word out...
by Anthony Cloud | Apr 1, 2025 | Cruelty Free
Competition is essential in every industry. It helps push companies to provide high-quality products and services to gain a competitive advantage in the market. With that said, as a pet franchise, you are competing with other franchises for the same entrepreneurs...
