by Heather Ripley | Jan 8, 2020 | Environmental and Green
Your Customers are Demanding it Demand for sustainable products and services is growing. Consumers want green practices, and they’re willing to pay more to get them. In fact, according to a recent Fortune article, in more than 90% of product categories surveyed,...
by Heather Ripley | Dec 20, 2019 | Animal Welfare
You don’t have to wait any longer to champion a cause with your brand. The divide between business and social issues is shrinking. In fact, according to Chain Store Age, 70 percent of consumers want the companies they do business with to take a stand on social...
by Heather Ripley | Dec 4, 2019 | Cruelty Free
We are in an age where consumers demand transparency when making purchasing decisions, and they have the tools and support to make decisions aligned with their values. Think of the changes in fast food menus, it’s now mandatory that calorie counts are posted clearly...
by Heather Ripley | Nov 21, 2019 | Plant-based and Vegan
The plant-based and vegan food space is booming. As demand for plant-based meat alternatives and other food options grows, the market is rising to meet it. But if you’re going to launch a plant-based brand, where is the best place to do it? Where should you open that...
by Heather Ripley | Nov 5, 2019 | Cruelty Free
As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...
