by Heather Ripley | Aug 26, 2024 | Nonprofit
For most nonprofit organizations, being able to adapt and change during disruptive times is essential. Bouncing back from a crisis is difficult for any business. But when the organization relies on trust to meet its fundraising goals, resiliency and integrity are...
by Heather Ripley | Jul 26, 2024 | Cruelty Free
There are hundreds of sports shoe companies in the world. But, surprisingly, even the largest of these brands, such as Nike, Adidas and Sketchers, continue to have their own brand identities. That’s because they’ve taken their brands further and carved out a...
by Heather Ripley | Jun 13, 2024 | Animal Welfare
Do you remember the last time you saw a local news segment about overcrowded animal shelters? If you were moved to donate or adopt a pet, then you understand the impact of media exposure. For the Humane Society of the United States, harnessing the power of the media...
by Heather Ripley | May 13, 2024 | Cruelty Free
When the United States was still under British rule, the colonists didn’t like the way the monarchy forced them to spend their money. So they revolted to show their disapproval of the concept of “taxation without representation.” Today, consumers still employ...
by Heather Ripley | Apr 12, 2024 | Nonprofit
As the head of a nonprofit, you may have wondered why other nonprofits seem to get all the attention while yours doesn’t get a peep. It’s not that your cause is less worthy. It’s because their team has realized the power of public relations and has put it to good use....
