by Amanda Greever | Nov 3, 2021 | Cruelty Free
I want you to think about what it’s like in the dating world. Maybe you’ve been off the market for a while, or maybe you’re in the midst of blind dates, online matches and the rest. It’s not easy, right? Finding that person you click with can be tough, and deciding if...
by Amanda Greever | Oct 4, 2021 | Cruelty Free
Just five years ago, experts were wondering if cruelty-free was gong to become a major player in the global cosmetics market. They cited notions that consumers were becoming more concerned with animal testing and what was in the products they were using. Indeed, a...
by Amanda Greever | Sep 3, 2021 | Cruelty Free
There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political. Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t...
by Amanda Greever | Aug 30, 2021 | Plant-based and Vegan
With more and more plant-based brands entering the market, is your company left wondering how to make your product launch go viral? The answer is simple: you need a solid public relations campaign. An expert team that’s skilled in plant-based public relations can help...
by Amanda Greever | Aug 11, 2021 | Plant-based and Vegan
Meat-free. Plant-based. Vegan. For some folks, those are practically dirty words. Despite the growing popularity of plant-based diets, not everyone is willing to try them. According to Rebekah Schouten at Food Business News, it’s all about phrasing: The language used...
