by Anthony Pecoraro | Jan 13, 2026 | Uncategorized
Public concern about the ocean is rising fast – and for good reason. With the National Oceanic and Atmospheric Administration (NOAA) reporting record-breaking ocean temperatures and widespread coral stress this year, people are looking for clear, reliable information...
by Anthony Pecoraro | Dec 4, 2025 | Wildlife Rehab
When you’re running a wildlife rehab facility, every animal saved is a victory. But too often, the story behind those successes stays behind the scenes. That’s where strategic wildlife rehab PR tactics makes all the difference. If you’re part of a facility working to...
by Anthony Pecoraro | Nov 16, 2025 | Animal Welfare
It wasn’t long ago that animal welfare was seen as the domain of nonprofits and activists. Today, it’s boardroom strategy. From fashion to food to tech, companies are realizing that treating animals ethically isn’t just the right thing to do – it’s what customers...
by Anthony Pecoraro | Oct 30, 2025 | Pet Industry Public Relations
The pet industry is booming – and franchises are at the heart of that growth. In fact, Americans spent a record $147 billion on their pets in 2023, according to the American Pet Products Association. From doggy day cares to grooming and pet-supply shops, pet franchise...
by Anthony Pecoraro | Oct 19, 2025 | Nonprofit
Across the U.S., shelters are packed and nonprofits are adapting fast. They’re shifting from measuring success by adoptions alone to prevention – investing in spay-and-neuter clinics, pet food pantries and low-cost veterinary care to help families keep their animals....
