by Grayson Shockley | Dec 24, 2019 | Cruelty Free
It’s Christmas Eve, which means New Year’s will be here in just over a week. For cruelty free brands, 2019 was a year marked by progress and 2020 is shaping up to be quite the belated gift. On October 21, Macy’s announced they will cease carrying and selling fur...
by Grayson Shockley | Nov 25, 2019 | Sustainability
If you can provide a green, sustainable solution to a current environmental need, that’s a fantastic start. It’s almost 2020, and with an increasing demand for eco-friendly products and services, your company is sure to get some attention. To build even more...
by Grayson Shockley | Oct 30, 2019 | Sustainability
With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...
by Grayson Shockley | Oct 24, 2019 | Nonprofit
Even more so than for-profits, a nonprofit foundation’s success lies in a clean, untattered reputation and sterling public appearance. Perhaps you’ve invested in a PR campaign to tell your story to the public and enhance visibility of your mission, but there’s much...
by Grayson Shockley | Sep 24, 2019 | Green Construction
Earlier this year, New York City Mayor Bill de Blasio introduced the $14 billion “Green New Deal” to reduce global warming in the Big Apple. A primary focus of this plan is reducing the largest source of greenhouse gas emissions in the city – large existing buildings,...
