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3 Ways to Become a Sustainability Thought Leader

3 Ways to Become a Sustainability Thought Leader

by Grayson Shockley | Nov 25, 2019 | Sustainability

If you can provide a green, sustainable solution to a current environmental need, that’s a fantastic start. It’s almost 2020, and with an increasing demand for eco-friendly products and services, your company is sure to get some attention. To build even more...
Hitting Your Sustainability Goals in 2020?

Hitting Your Sustainability Goals in 2020?

by Grayson Shockley | Oct 30, 2019 | Sustainability

With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...
The Importance of Media Policies and Training for Nonprofit Foundations

The Importance of Media Policies and Training for Nonprofit Foundations

by Grayson Shockley | Oct 24, 2019 | Nonprofit

Even more so than for-profits, a nonprofit foundation’s success lies in a clean, untattered reputation and sterling public appearance. Perhaps you’ve invested in a PR campaign to tell your story to the public and enhance visibility of your mission, but there’s much...
Build More for the Planet with Green Construction PR

Build More for the Planet with Green Construction PR

by Grayson Shockley | Sep 24, 2019 | Green Construction

Earlier this year, New York City Mayor Bill de Blasio introduced the $14 billion “Green New Deal” to reduce global warming in the Big Apple. A primary focus of this plan is reducing the largest source of greenhouse gas emissions in the city – large existing buildings,...
Surviving the Dangerous Trail of an Ecotourism Crisis

Surviving the Dangerous Trail of an Ecotourism Crisis

by Grayson Shockley | Aug 26, 2019 | Ecotourism

Ecotourism, while noble in its mission, always walks a thin line between encouraging more responsible forms of travel for environmental benefit and inadvertently encouraging too many people to visit the world’s most pristine destinations. When that line is crossed,...
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