Turn Waste into Worth with Good PR

Turn Waste into Worth with Good PR

What’s good for the planet can also be good for your plant-based restaurant brand. That’s because today’s environmentally aware consumers want to know you take sustainability seriously. According to a landmark study by Cone Communications, 87 percent of consumers...
Using PR to Promote Ecotourism

Using PR to Promote Ecotourism

Being mindful of the environment pays off Consumers are changing. They are seeking out experiences — not things — and making more informed choices about their purchases. Not only do they want to know that companies are dedicated to protecting the environment, they...