There’s Money in Plants

There’s Money in Plants

As my husband and I drove to dinner the other night, we passed a large open-air truck stuffed to the brim with live chickens. These little creatures looked terrified as the wind passed through the vehicle with little room for them to move. I was visibly upset, then my...
Newbie to Animal Welfare?

Newbie to Animal Welfare?

Even the greatest animal welfare champions have to start somewhere. If your company is new to animal welfare initiatives or even if you have had it built into your brand since the beginning, knowing how to share your message carefully for the greatest impact is...
Vegan, Explain Yourself

Vegan, Explain Yourself

The word “vegan” is super popular nowadays, yet the masses aren’t quite clear what the word means. Products not built on values of the lifestyle use this trendy word as a selling point. This is great for promoting the lifestyle and all of the good things that come...