by Lara Bergman | Aug 11, 2026 | Nonprofit
We all have that one friend: the only time they call or come around is when they want money. If your nonprofit’s marketing budget only contacts your donors when you are conducting a fundraiser, you’re basically that friend. But a strategic public relations approach...
by Lara Bergman | Aug 11, 2026 | Ocean Conservation
Imagine you’re at a backyard barbecue. Someone asks what you do, and you reply, “I work in ocean conservation.” They nod, and the conversation moves on. Now imagine saying, “I help protect sea turtles from mistaking plastic bags for...
by Lara Bergman | Aug 11, 2026 | Animal Welfare
Every day, animal welfare nonprofits make a difference. You rescue neglected animals, protect wildlife, support adoptions and speak up for those who can’t speak for themselves. It’s meaningful work, but too often those stories fail to reach the people who...
by Lara Bergman | Aug 4, 2026 | Animal Welfare
One day, there are a few empty kennels. The next, every run is full, the phones won’t stop ringing and another animal is waiting at the door. For animal shelters, intake surges have become an unfortunate reality. Economic uncertainty, natural disasters, cruelty...
by Lara Bergman | Jul 11, 2026 | Wildlife Rehab
A rescue is underway. An injured eagle is fighting for its life. An orphaned bear cub is being rushed into care. A stranded sea turtle is pulled from the shoreline as cameras begin to arrive. In moments like these, the public is watching, reporters are calling and...
