by Matthew Everett | May 18, 2020 | Plant-based and Vegan
From restaurants and packaged food to clothing and cosmetics, plant-based products are one of the hottest business trends right now, with double-digit growth projected through 2025. Shared vision That good news presents a unique challenge for plant-based brands....
by Matthew Everett | Apr 6, 2020 | Animal Welfare
Mixed messages Americans have a mixed relationship with animals. Most U.S. households include a dog or cat, and we spend record amounts of money on them. But more than 7 million companion animals end up in shelters every year – and the main reason is that they’ve been...
by Matthew Everett | Apr 6, 2020 | Animal Welfare
Most of us love the animals we’re close to. We take steps to ensure their comfort and safety and consider them members of our families. But animal welfare means a lot more than just caring for the companion animals we share our homes with. The scale of suffering and...
by Matthew Everett | Mar 17, 2020 | Ecotourism
Over the last 20 years, American travelers have been demanding more meaningful experiences. They want to connect with local people, see wildlife in its natural habitat and make a positive impact on the communities they visit. Off the Beaten Path Entrepreneurs have...
by Matthew Everett | Feb 5, 2020 | Plant-based and Vegan
Vegan brands face a unique challenge. Whether it’s cruelty-free cosmetics or a new restaurant, few businesses can survive, much less thrive, by appealing only to consumers who strictly avoid animal-based products. But how do you persuade a wider audience that your...
