by Matthew Everett | May 12, 2021 | Plant-based and Vegan, Uncategorized
Consumer interest in plant-based products has dramatically increased in recent years and is still rising. That doesn’t mean that any and every vegan brand will simply ride the rising tide to success. In fact, as more and more companies enter the plant-based space, it...
by Matthew Everett | Feb 17, 2021 | Sustainability
If you’re still wondering whether your business should adopt sustainability as part of its identity, don’t wait much longer. A recent study strongly suggests that, contrary to conventional wisdom, sustainability practices are much more likely to boost the bottom line...
by Matthew Everett | Jan 15, 2021 | Green Construction
Green construction is more popular than ever. Increasingly accessible technology and product innovation are pushing costs down, and consumer interest in sustainability and energy efficiency are driving demand up. While that cycle is good for construction clients — and...
by Matthew Everett | Dec 7, 2020 | Cruelty Free, Uncategorized
But cruelty-free PR can connect with consumers who care More and more U.S. consumers think about where the products they buy came from and how they were made. Decisions about products ranging from deodorant and T-shirts to water heaters and cars are increasingly made...
by Matthew Everett | Oct 16, 2020 | Plant-based and Vegan
“How do you get protein?” “Is it healthy?” “Will I lose weight?” “Why don’t you drink milk?” “What’s wrong with honey?” “Isn’t it expensive?” “Can you eat at restaurants?” “Is seafood vegan?” Answering questions about a plant-based lifestyle is an ongoing part of...
