by Matthew Everett | Sep 16, 2020 | Plant-based and Vegan
There’s no question that vegan and plant-based brands need public relations. The market for products and services that choose not to exploit animals has never been bigger, and it’s still growing. Cut through the noise Plant-based and cruelty-free food, clothing and...
by Matthew Everett | Aug 17, 2020 | Animal Welfare
Do you know where your money goes? More and more consumers are paying attention to the stories behind the products they buy. Many of us are especially concerned about the treatment of animals and are opting for plant-based and cruelty-free clothing and accessories and...
by Matthew Everett | Jul 15, 2020 | Cruelty Free
Search for the words “cruelty free” online and you’ll get more than 100 million results. The overwhelming majority of the top hits are related to cosmetics and personal goods like deodorant and soap – products that are frequently either tested on animals or made from...
by Matthew Everett | May 18, 2020 | Plant-based and Vegan
From restaurants and packaged food to clothing and cosmetics, plant-based products are one of the hottest business trends right now, with double-digit growth projected through 2025. Shared vision That good news presents a unique challenge for plant-based brands....
by Matthew Everett | Apr 6, 2020 | Animal Welfare
Mixed messages Americans have a mixed relationship with animals. Most U.S. households include a dog or cat, and we spend record amounts of money on them. But more than 7 million companion animals end up in shelters every year – and the main reason is that they’ve been...
