by Matthew Everett | Jun 21, 2019 | Plant-based and Vegan
For all the news about plant-based diets going mainstream, there’s some context that puts the most frequently cited statistics in sobering perspective. For example, the number of Americans who identify as vegan rose 600% between 2014 and 2017. But the actual numbers...
by Matthew Everett | May 28, 2019 | Plant-based and Vegan
The rise of plant-based meat and dairy alternatives in recent years hasn’t gone unnoticed. The animal meat and dairy industries recognize that the threat these products pose is real. For years, their trade organizations and lobbyists have been operating a...
by Matthew Everett | May 2, 2019 | Nonprofit
Many nonprofit foundations have great stories. A lot of those stories, however, never reach the audience they should. That’s because nonprofits are frequently understaffed and overworked. The people who work there are focused on meeting urgent immediate goals; they...
by Matthew Everett | Apr 8, 2019 | Environmental and Green
With the environmental and climate-related challenges facing the world today, it’s important for businesses to address sustainability. But to get the full bottom-line benefits, it’s also important that consumers know about your efforts. That’s where environmental...
by Matthew Everett | Mar 13, 2019 | Cruelty Free
The most common justification for scientific testing on animals is that it will save human lives. This argument assumes that the 100 million monkeys, pigs, rabbits, dogs and other animals who are killed in U.S. labs every year are martyrs to well-intentioned medical...
