by Rob Slaughter | Jun 19, 2025 | Animal Welfare
A USA Today Blueprint survey revealed 67% of Gen Z and young millennials are choosing pets over children. Consequently, the pet industry has blossomed into a multibillion-dollar market. Understanding how to effectively engage with this audience is crucial for the...
by Rob Slaughter | May 13, 2025 | Cruelty Free
PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What’s worse is that around 80% of the world still allows animal testing. We need to do better. We live in a consumer market....
by Rob Slaughter | Apr 8, 2025 | Animal Welfare
Animal medical care: Costs money. Animal housing: Costs money. Staff salaries: Costs money. For an animal welfare organization, expenses start adding up quickly, and grant funding is an exceptional way to subsidize some of the costs associated with operating a...
by Rob Slaughter | Mar 14, 2025 | News
As of 2023, it’s estimated that we see around 5,000 ads a day. With all these companies trying to get the attention of your audience, it’s important to have a brand story that people can “feel.” Your pet franchise needs to stand out to attract customers – and...
by Rob Slaughter | Feb 18, 2025 | Animal Welfare
Social media and other free online platforms have become essential tools for nonprofit organizations. As far as donations go, 32% are inspired via social media and 30% through email outreach. But just because a platform is free doesn’t mean that it’s being utilized to...
