by Rob Slaughter | Mar 14, 2025 | News
As of 2023, it’s estimated that we see around 5,000 ads a day. With all these companies trying to get the attention of your audience, it’s important to have a brand story that people can “feel.” Your pet franchise needs to stand out to attract customers – and...
by Rob Slaughter | Feb 18, 2025 | Animal Welfare
Social media and other free online platforms have become essential tools for nonprofit organizations. As far as donations go, 32% are inspired via social media and 30% through email outreach. But just because a platform is free doesn’t mean that it’s being utilized to...
by Rob Slaughter | Jan 8, 2025 | Animal Welfare
My first experience with volunteer work dates back 20 years when I spent a summer at my hometown animal shelter. Admittedly, I didn’t realize how much assistance these organizations needed until I had this experience. Aside from a constant need for steady donations, I...
by Rob Slaughter | Dec 11, 2024 | Animal Welfare
Between 2018 and 2022, the average animal welfare donation increased by 18%. Likely, those increases weren’t a surprise for organizations on the receiving end. They were probably part of a strategic plan, and in the world of animal welfare, an effective communication...
by Rob Slaughter | Nov 5, 2024 | Animal Welfare
There is so much information on the internet that you can’t control all of it. But you can control your stories, message and mission with the expertise of a seasoned animal welfare public relations team. Earned media holds more weight than paid media in today’s world....
