Don’t Miss the Most Important Ecotourism Market

Don’t Miss the Most Important Ecotourism Market

Your Local Marketing Can’t be ‘Chicken’ It might seem like a no-brainer that marketing your ecotourism destination means reaching people far and wide, but sometimes you’ve got to flip the script. Your most important audience might be right in your own back yard. Take,...
Investors Can Power Your Green Tech Breakthrough

Investors Can Power Your Green Tech Breakthrough

If you catch their attention through public relations Wouldn’t it be great if the best ideas for saving our planet automatically gained acceptance and buy-in? That would be a perfect world for sure, but the reality is that every great idea needs investors — people...
Is Fun More Important Than Animal Welfare?

Is Fun More Important Than Animal Welfare?

And Why is This Even a Question? When I was in college, I was shocked to hear that animal circuses were harmful for animals. I remember going to the circus as a kid and having fun, enjoying seeing the animals perform. I’ll admit that my roommate heading to an...
Does Your Environmental Cause Need PR?

Does Your Environmental Cause Need PR?

Because ‘it’s the right thing to do’ isn’t enough Most adults today grew up hearing an environmental message. “Reduce, reuse, recycle,” has been touted in elementary schools for decades. So, why don’t more people live those values? Why don’t we see more widespread...