by Seth Norris | Apr 19, 2026 | Environmental and Green
Ocean conservation PR tactics can help get out authentic messaging about your corporate sponsorships and help you attract more moving forward. Billions are donated yearly with corporate partnerships making up a good-sized chunk of that money. However, corporate giving...
by Seth Norris | Mar 19, 2026 | Nonprofit
Unfortunately, many animal rescue nonprofits have to rely exclusively on crisis-driven moments to secure visibility. However, the others moments throughout the year when a “crisis” isn’t happening, it’s still important that you get visibility...
by Seth Norris | Feb 3, 2026 | Animal Welfare
Showcasing daily life with animal sanctuary PR is how you build connections with future donors and changemakers through the media. Feeding routines, enrichment activities, medical checkups, volunteer moments, may not be ‘hard news’—but they are exactly...
by Seth Norris | Dec 30, 2025 | Wildlife Rehab
When it comes to traditional wildlife rehab facility PR, most organizations aren’t thinking about getting attention of TikTok influencers. Most nonprofits are thinking about fundraising, grant writing, or other communication efforts. But here’s the new reality,...
by Seth Norris | Nov 25, 2025 | Pet Industry Public Relations
The percentage of women between 30 and 39 who have never had children is at its highest level since 1976. With that, has meant a 67% increase in pet spending as families opt to adopt pets in place of parenthood. With increased spending, means an increase of businesses...
