How to Build Your Green Construction Brand Online
Green construction is on the grow, and so are the businesses that serve the industry. In fact, the number of LEED-certified projects exceeded 67,200 in 2018, up from just 296 in 2006. Driven by a combination of homeowner preference and government regulations, the rise...
Conservation Efforts are Feeling the Pinch During COVID-19
Everyone wants to see a bright side, and that’s especially understandable during the COVID-19 pandemic. Environmentalists are commenting on reduced carbon emissions as people practice social distancing. We’re seeing videos of swans floating in the canals of Venice and...
COVID-19 Outbreak is Hurting Conservation Efforts
Here’s How Your Ecotourism Destination Can Help We’ve all seen the videos of dolphins swimming in the canals of Venice or coyotes strolling along the Golden Gate Bridge. But not all animals are benefiting from the COVID-19 pandemic. In fact, many are facing even...
Is Your Cruelty-Free Brand Ready for What Comes Next?
In the height of the COVID-19 pandemic, it can feel like the retail industry, along with the rest of the world, is holding its breath. With shops closed, consumers staying home, and a recession underway, times are difficult, but it’s important to remember that the...
Find Corporate Partners for Your Animal Welfare Foundation
There are still silver linings to be found in the darkest times. During the coronavirus pandemic, people are still doing good. For example, with more people working from home than ever before, there has been a surprising uptick in pet adoptions. Animal welfare...
How plant-based PR can help your brand build the best team
From restaurants and packaged food to clothing and cosmetics, plant-based products are one of the hottest business trends right now, with double-digit growth projected through 2025. Shared vision That good news presents a unique challenge for plant-based brands....
Looking Toward a Sustainable Future
The experts at Orange Orchard, a sustainability public relations agency, are committed to promoting environmentally responsible organizations. Here are a few headlines that we’ve noticed lately, concerning the latest news concerning sustainability practices....
PR can get your brand front and center; are you ready to take the leap?
While maintaining a plant-based diet is a great first step to a healthier and environmentally friendly lifestyle, it’s also important that we make a conscious effort in every facet of our lives. From the kind of car we drive to the way we brush our teeth, we need to...
3 Ways the Cruelty-Free PR can Help You Spread Your Brand Message
Traditional marketing can only carry the word about your cruelty-free products so far. For consumers who go looking for your brand, traditional marketing might work. But what about all the untapped consumer bases that don’t yet know you exist? That’s where public...
Animal welfare is in the spotlight. Are you?
A hard truth in life is that often from tragedy springs a valuable lesson. The novel coronavirus leading to the global COVID-19 pandemic is widely accepted to be zoonotic in nature, meaning it made the leap from animal to human. While these leaps, known as “spillover...