Share your plant-based brand’s good news with vegan PR
Don’t let the good things your vegan business accomplishes stay under the radar. Promoting the good your company does in the world isn’t just about tooting your own horn. It’s about education and inspiration – helping people understand the impact that animal-based...
3 Ways PR Helps You Connect With Donors
With social media and the Internet in general, it couldn’t get much easier to connect with the world. As a cruelty free organization, you want to connect with supporters to help you continue the great work you’re doing. Are you taking advantage of your platforms?...
Proactive media outreach helps you become an animal welfare thought leader
Every industry from media to finance to tech has its thought leaders - people whose name is nearly synonymous with their field. And, with the right animal welfare public relations strategy, you can build the public’s trust in your advice and credibility, helping you...
Choose a PR agency that understands the vegan market
While plant-based diets are increasing in popularity, the fact is that most Americans don’t fully understand the vegan market. And that is also true of most public relations agencies. Becoming a vegan is a huge life choice and the reasons for making that choice can’t...
Public relations takes your vegan message out to the world
Whether you strongly believe in the health benefits of a vegan-based lifestyle or simply want to promote animal welfare, the art of boosting your vegan products begins with promoting the lifestyle surrounding a plant-based diet. And this type of promotion takes a...
Continue the good fight with animal welfare public relations
In Tasmania, a new bill was introduced to strengthen their animal welfare laws to further protect all animals, including pets, livestock and wildlife. In California, Governor Gavin Newsom signed several measures to protect animal welfare, including toxicity testing...
Spruce Up Your Open House with Plant-Based Public Relations
So, your plant-based organization has decided to host an open house to showcase your business. Whether it’s because your business is just opening or you want to reintroduce your company to the community, open houses are great ways to showcase your products while...
Maximizing your message with animal welfare public relations
You’re on a mission to make the world a better place, but you need more supporters to make it happen. Animal welfare public relations can maximize the impact of your message regardless of your organization’s size. Our team at Orange Orchard not only shares your...
Three reasons PR needs to stay in your budget
The bottom line. It’s one of the most important parts of running a business, isn’t it? And there’s so many different factors that can affect it. Revenue. Salaries. Operating expenses. You name it. It seems there’s always a bill to pay or an extra cost you didn’t...
Keep them Wild and Happy with Cruelty Free Public Relations
In one major win, pressure from champions of animal welfare and cruelty free entertainment persuaded a ticketing service to cease the sale of tickets to circuses that still feature animals in India. A little further west, Egyptair chose not to renew its contract to...