Green Tech PR can Boost your Company’s Environmental Initiatives
With so many companies announcing their environmentally-friendly tech solutions daily, you may be finding it hard to stand out and get your own green message through to potential customers. Whether your business’ green efforts consist of using cloud services or...
Building a Brand with Cruelty-Free Public Relations
You take pride in knowing your company offers cruelty-free products. Does the public know how dedicated you are to the well-being and safety of animals? How well are you relaying your message to your consumers and community? Build your brand the right way. Make an...
Promote your Cruelty-Free Cosmetic Brand using PR
The idea of testing products on animals was associated with the cosmetic industry for many years. As more information became available about the harm these tests were causing, there has been an active push to end these types of tests from both The Humane Society and...
3 Keys to Building Stronger Connections with Donors
In the animal welfare space, donors are often some of your most important relationships. They can come and go as they please, so making sure they find value in your cause is paramount. Seeing donors as more than just a piggy-bank could be the key to growing your...
Choose a vegan PR agency that speaks the language
Veganism has more or less become mainstream over the past decade, with about four percent of the U.S. population practicing a vegan lifestyle. If you want your mainstream brand to hop on the vegan train, there’s going to be some competition, as this is more than a...
Time to Cultivate Your Plant-Based Brand
A recent report published by FONA International, a leading global manufacturer of food and beverage flavors, shares some interesting insight into plant-based food market trends: The plant-based food market is valued at a growing $5 billion The number of Americans...
Why promoting ESG with green public relations matters
Unless you run in investor circles, you may not have encountered the term “Environmental, Social, Governance” or, simply, ESG. This term refers to a particular investment strategy that prioritizes corporate social responsibility and ethical business practices for...
Can Ecotourism Public Relations Help Navigate Delta?
If there’s been a silver lining to the pandemic, it’s that the needs of our planet have come more into focus for millions. One example is that those of us with a strong desire to travel, antsy from months of quarantine and work-from-home scenarios, began to explore...
Make PR part of your cruelty free marketing
There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political. Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t...
Hire a PR agency that understands why sustainability matters
Recently, the City of Knoxville received a $4.8 million federal grant for more electric transit buses. In addition to that, Knox County Schools have been installing solar panels on select schools in the district. These are just two examples that showcase how local and...