It’s Time to Break the Plastic Habit
Take a moment to think about all the plastic you’ve used in your life. Maybe you grew up before recycling was a thing. That was me as a kid in the 1980’s. All those 2-liter bottles. All that plastic wrap. All those milk jugs. Sometimes, I wish I could go back in time...
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3 Reasons Plant-Based Products Need PR
Modern consumers are more informed than they’ve ever been, and being informed means they’re more discerning about what they buy. As more people become aware of their effects on the environment, we’re starting to see a big change toward sustainable products and...
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Can Nonprofit Public Relations Futureproof Your Foundation?
The landscape is evolving for nonprofit foundations. The motivations we have for donating money are changing, the methods of delivery are changing, and our expectations for results are changing too. For nonprofits that have existed for years – decades – the changes...
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Microplastics: The invisible threat in our hometown
At Orange Orchard, we are so grateful to live, work and play in East Tennessee. Our headquarters is in Maryville, right at the foothills of the Great Smoky Mountains. We are blessed with beautiful lakes and rivers, rolling hills and scenic vistas. So it came as a...
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Small Choices Can Have a Major Impact
You may have seen news recently concerning Pope Francis. On Feb. 6, 2019, a global environmental PR campaign asked the pope to consider going vegan during Lent. At the center of the request was a 12-year-old girl named Genesis Butler. Genesis and the Million Dollar...
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The Truth Behind Animal Testing – and Why PR for Cruelty-Free Brands Matters
The most common justification for scientific testing on animals is that it will save human lives. This argument assumes that the 100 million monkeys, pigs, rabbits, dogs and other animals who are killed in U.S. labs every year are martyrs to well-intentioned medical...
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Promoting Animal Welfare Through a Social Media Strategy
Animal welfare organizations depend on the generosity and goodwill of donors and volunteers to make the lives of animals better. A public relations strategy with a strong social media component can go a long way toward getting the word out to people who are ready to...
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Three must-have PR tactics for promoting your ecotourism operation
With responsible travelers and adventure seekers looking to find ethical travel destinations across the globe, ecotourism is on the rise. So much so, that the ISO released a new international standard at the end of January, ISO 21401, to specify the environmental,...
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Vegan, Explain Yourself
As a vegan brand, how can you land your message effectively to mainstream audiences?
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Use LinkedIn to Boost Your Plant-Based Business
In 2019, LinkedIn is the up and coming social media network. Does your plant-based business have a presence? Most people tend to think having a presence on LinkedIn isn’t necessary. They’d be wrong. While this social network is often thought of as the stuffy suit and...
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