Use PR to Attract Corporate Sponsors to Your Animal Sanctuary
When you run an animal sanctuary, you know that receiving donations is critical to fulfilling your mission. You rely on these donations to provide food, shelter and medical care to the animals in your charge. And while you are thankful for the individual donations you...
Sharing the truth behind cruelty-free testing with PR
PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What's worse is that around 80% of the world still allows animal testing. We need to do better. We live in a consumer market....
From Shelter to Spotlight: Sharing Animal Welfare Success Stories
It’s almost guaranteed you have a story that deserves to be told. Sometimes, making a post on Facebook or another social platform just won’t cut it. At Orange Orchard, we believe in the power of storytelling to connect people with purpose through animal welfare PR...
Distracted Boyfriend, Meet the Ocean: A PR Strategy for Conservation Awareness
Sharing real stories of affected communities, innovative ocean clean-up efforts, or how individual habits impact marine life can make conservation feel urgent, relatable, and local. In addition to stories, well-placed statistics—like the amount of plastic added to our oceans each day or the percentage of coral reefs at risk—can stop a reader mid-scroll and make the issue hit home. When numbers are framed with the right context, they don’t just inform—they compel action.
Publicize your campaigns using animal sanctuary public relations strategies
No matter if it’s rescuing monkeys held in captivity or animals who have been neglected, animal sanctuaries hold an extremely important place in society. It’s their work that ensures the world is a better, safer place for animals. With that said, getting the word out...
Extra! Extra! Read All About Wildlife Foundation Wins
Your wildlife foundation has worked hard to land that big grant, reach an agreement with an important partner or finally accomplish a big milestone. Achieving success is great, but can those successes help your foundation in a bigger way? The answer to this question...
Unleashing the Power of Storytelling: Pet Industry Brands PR
In the pet industry, emotional connection is key. People want to feel good about the products they buy for their furry, feathered, or scaly friends. A well-crafted story can turn your brand from just another name on the shelf into something meaningful and memorable.
Take, for example, Grumpy Cat. This unforgettable internet sensation became a pop culture icon thanks to strategic storytelling and PR efforts. What began as a few viral photos of a frowning feline exploded into a powerful brand that included merchandise, books, and even a movie. Grumpy Cat’s success was no accident; it was the result of smart PR strategies that turned a quirky cat into a household name.
To raise money for wildlife rehab, sharing success stories is key—and a PR agency can help
Before donating any sum of money to a charity or nonprofit, the typical donor craves the assurance that their money is being well-spent—that the organization in question knows how to steward their resources to make a real, positive impact. Wildlife rehabs are no...
Attract the right candidate with pet franchise public relations
You don’t want just anybody representing your pet franchise. Even if they have all the money and business experience in the world, they still may not be the right fit for what your brand is trying to accomplish. With pet franchise public relations, you can help...
Elevate Donor Relations with Wildlife Foundation PR
Maintaining a steady base of supporters for a wildlife foundation is challenging enough, let alone during periods of economic uncertainty. Crucial to keeping existing supporters and adding new ones is taking proper steps to nurture their connection to your...