How to build a recognizable voice in animal welfare
You probably don’t need more than a few seconds to recognize Morgan Freeman’s voice, and when you hear James Earl Jones, there’s a good chance Darth Vader comes to mind. You don’t have to narrate a nature documentary or voice an iconic character to understand the value of being recognizable.
For your animal welfare organization, that recognition can mean something much more important. When a story breaks about animal cruelty, testing, conservation, wildlife protection or another issue connected to your mission, you want journalists and supporters to think of your organization as a trusted voice that belongs in the conversation.
Building that kind of recognition takes time, and a strong animal welfare public relations strategy can help you get there.
Journalists aren’t a contact list. Build the relationship
If the only time a journalist hears from you is when you want coverage, you don’t really have a relationship. You have their email address. That distinction matters. Good media relationships are built over time. They come from paying attention, being useful and...
Make Your Annual Report Work Harder
Annual reports often get treated like a year-end obligation. The numbers are collected, the photos are added and the finished report is posted online. Then it sits there. But an annual report can be much more than a recap. It can give your organization months of...
Strengthening Underfunded Causes With an Animal Foundation Public Relations Plan
Every animal welfare organization has a mission worth supporting. The challenge is that some causes naturally receive more public attention than others. While companion animal adoption often generates headlines, issues such as wildlife trafficking, farmed animal...
Nonprofit public relations strategies that support fundraising goals
A successful fundraising campaign starts long before the first donation call goes out. It begins with building awareness, credibility and trust through strategic nonprofit public relations. The most successful nonprofits align marketing and PR to create consistent...
How to Build Better Marine Conservation Campaigns
Every year, a marine wildlife story captures national attention. Recently, reports of dozens of gray whale deaths in Washington got people talking about ocean conservation and the challenges ocean that species face. Moments like these create opportunities for...
PR Helps AI Find Your Animal Welfare Group
If you've ever asked ChatGPT where to donate to help elephants or searched Google for the best way to support shelter pets, you've already experienced the next evolution of search. AI-powered search is changing how people find information, make decisions and discover...
PR Turns Donors into Lifelong Supporters
We all have that one friend: the only time they call or come around is when they want money. If your nonprofit’s marketing budget only contacts your donors when you are conducting a fundraiser, you’re basically that friend. But a strategic public relations approach...
PR Turns Ocean Science into Stories We Love
Imagine you're at a backyard barbecue. Someone asks what you do, and you reply, "I work in ocean conservation." They nod, and the conversation moves on. Now imagine saying, "I help protect sea turtles from mistaking plastic bags for jellyfish." Suddenly everyone is...
PR Gives Your Animal Welfare Group a National Voice
Every day, animal welfare nonprofits make a difference. You rescue neglected animals, protect wildlife, support adoptions and speak up for those who can't speak for themselves. It's meaningful work, but too often those stories fail to reach the people who would be...