Going green for the planet – and your company’s bottom line
News about the environment was grim in 2018. That’s no reason to give up, though. In fact, the urgency of the situation makes it more important for each of use to make the small, practical changes that can add up to major impact. Eco-friendly business decisions can...
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Protecting Ecotourism Businesses from the Wrong Kind of Adventures
Crisis plans are good public relations Ecotourism businesses are well-positioned to tap into a growing consumer thirst for memorable experiences while still helping protect the environment and local cultures. But in an uncertain world, tourism companies also need to...
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Why your plant-based products need PR in 2019
Do you want to know how big of a deal plant-based products were in 2018? According to the Good Food Institute (GFI), sales of plant-based meats alone increased 23 percent in the past year. And if you think that the plant-based movement is just for west coast yuppies...
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Turn Waste into Worth with Good PR
What’s good for the planet can also be good for your plant-based restaurant brand. That’s because today’s environmentally aware consumers want to know you take sustainability seriously. One excellent practice is composting, an easy way to reduce your carbon footprint,...
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New Year for New Habits for Change
Environmental and animal welfare organizations know that in order to gain traction and make progress there needs to be varied types of engagement. Like other nonprofits, donor dollars are important but what if progress also relies on changing human behavior? Its...
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4 PR Tips for Corporate Environmental Initiatives
You’ve decided to you want your company to take on a sustainability or environmental program. Great! Now, you want to spread the word so the community sees that you’re being a good steward of the environment, that you can inspire others to make positive changes or...
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Is Animal Welfare Part of Your Brand’s New Year’s Resolution?
Is your company taking a firm position on animal welfare or launching a new animal friendly product this year? The timing couldn’t be better, and you’ll be in good company. Ketchum Purpose conducted a recent study that concluded animal welfare was 2018’s most...
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The fight to keep wildlife in the wild begins with a good public relations campaign
As a kid, I loved “The Teenage Mutant Ninja Turtles.” I had an older brother so I was a bit of a tomboy. I read recently that the popularity of the franchise caused a spike in ownership of exotic turtles. That was a couple of decades ago. Today, the exotic pet trade...
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Make the switch to green packaging
Single-use personal products like razors, makeup and shampoo come in small packages, but the amount of plastic waste they generate is huge. When consumers purchase these items, they will most likely throw away the packaging without thinking twice. Fortunately, many...
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Using PR to Promote Ecotourism
Changing preferences provide a perfect opening for travel companies that specialize in ecotourism to increase their market share.
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