‘What Are You Going to Do About It?’

Fighting the Good Fight with Environmental Nonprofit Foundations I love living in the foothills of the Great Smoky Mountains National Park. Just a short drive away is a world of scenic beauty, hiking, biking and kayaking, all activities I enjoy with my son. I’ll never...

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Is Vegan Leather Eco-Friendly?

Consumers Want to Know the Whole Story Behind Your Products Today’s environmentally conscious consumers are smart, savvy, and have a wealth of information at their fingertips. When they choose to buy a vegan, cruelty-free or eco-friendly product, they are researching...

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What cruelty-free means for your brand’s future

Numerous polls show that the vast majority of our world’s population agrees that animal testing for the purpose of consumer goods is wrong, and many consumers are putting their money where their mouth is. According to Cruelty Free International, the top nine animal...

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Newbie to Animal Welfare?

Even the greatest animal welfare champions have to start somewhere. If your company is new to animal welfare initiatives or even if you have had it built into your brand since the beginning, knowing how to share your message carefully for the greatest impact is...

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4 Reasons Your Nonprofit Foundation Needs PR

Many nonprofit foundations have great stories. A lot of those stories, however, never reach the audience they should. That’s because nonprofits are frequently understaffed and overworked. The people who work there are focused on meeting urgent immediate goals; they...

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Animal Welfare PR: Awareness for the cause

Whether you’re battling the deforestation crisis in Indonesia or working toward increasing the penalty for animal abuse from a misdemeanor to a felony, the work of animal welfare advocates is never done. Maybe you’ve created or work for a foundation dedicated to a...

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