Three green construction trends for 2019
As green construction public relations experts, our team at Orange Orchard is always looking for the next disruptor who will be able to improve efficiency and sustainability in the construction industry. Here are three green construction trends for 2019 that we see as...
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Post-Holiday Giving – Creating Yearlong Value for your Donors
As the holidays ramp up, it’s easy to create excitement around your cause. You successfully launched your holiday giving campaign with #GivingTuesday and your donors seem extra charitable. People feel more generous while all wrapped up in the holiday spirit....
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Environmental Public Relations
Most people think public relations is all about damage control, but we do so much more. A proactive public relations strategy can make all the difference in telling your story your way. It is essential that your environmentally friendly business has the right public...
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One consumer product, hold the cruelty, please
Consumerism has taken on many trends since World War II, with several technological and cultural factors altering the way people spend their money. From post-war manufacturing uniformity to the modern era’s more discerning consumers, there’s been a lot of change in...
read moreIt’s time to stand out from the herd
The Washington Post recently noted that the USDA’s reporting of activity and enforcement from its animal welfare division has changed dramatically. Whereas the agency initiated 239 animal welfare malpractice cases in 2016 and 205 cases in 2017, it has only opened 15...
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So, your industry has a pollution problem. What are you going to do about it?
I’m not a fan of horror movies, but it seems like each day the news has a new frightening tale of pollution attacking our waterways, the air we breathe and even our homes. It’s truly terrifying the level of environmental stress our world is under. I’d prefer a slasher...
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We can generate pawsitive news for your animal-welfare efforts
Saving animals makes for good press, and we can capitalize on it Partnerships are crucial for success, especially in the nonprofit world. Orange Orchard can find you those partners for your animal welfare organization, as well as for animal-friendly businesses that...
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Good Deeds for Animals Make Big Changes in Legislature
The days of sacrificing taste, quality, or budget to be kind to animals are soon becoming a distant memory. Thanks to animal-friendly businesses and organizations, alternative animal-friendly options are more mainstream than ever before. As a result, consumers that...
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Don’t Let Your Customers Down
Your customers are environmentally conscious. Are you? Shoppers are getting choosier. They know what they want, and they’re willing to spend money to get it. But, in this case, it isn’t a new doodad or a gadget or a pumpkin spice whatever. What they want is to know...
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Righting the ship: Promoting your efforts to stop water pollution
“… Water, water, every where, Nor any drop to drink.” - From The Rime of the Ancient Mariner by Samuel Taylor Coleridge You may not be familiar with this 18th-century poem, but while the story relates to the experiences of a sailor, you and I have might have something...
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