PR Keeps Your Nonprofit Visible All Year
Nonprofits often see a surge in attention during fundraising drives, large events or emergency response efforts. But once those campaigns end, public attention can fade quickly. That creates a challenge for nonprofits that rely on ongoing public support, volunteer...
PR Manages Sensitive Animal Welfare Stories
Animal welfare organizations are built on trust, compassion and transparency. Whether managing a rescue operation, responding to allegations of neglect or addressing overcrowding concerns, your group often faces emotionally charged situations that can quickly attract...
Why Ocean Conservation Public Relations Efforts Need Local Love
For many organizations, national media coverage feels like the ultimate goal. Ocean conservation and marine wildlife rescue groups are no different, and for good reason. The state of our oceans impacts the entire world, and coverage in national – or even global –...
Your Mission Statement Isn’t the Story
If you lead a nonprofit foundation, you have likely spent a lot of time refining your mission statement. Every word matters. It reflects your purpose, your values and the impact your organization hopes to create. But here is the challenge many foundations face: people...
PR Builds Media Buzz for Animal Shelters
Animal shelters play a vital role in communities by caring for vulnerable pets, promoting adoption and educating the public about responsible pet ownership. While shelters often rely on volunteers and donations, one of the most valuable relationships they can build is...
How to Inspire Action Without Overwhelming Your Audience
Ocean conservation public relations comes with a built-in challenge. The stakes are high, the issues are complex and the instinct is to say as much as possible. Don’t. When audiences are flooded with too much information, especially information that feels heavy or...
Mastering leadership changes with a nonprofit public relations strategy
When it comes to nonprofit organizations, things can change at the drop of a hat. Whether the executive director decides to join another organization or the board of directors rotates on a regular basis, these changes should not cripple positive progress. Having a...
Worry less about funding with wildlife foundation public relations strategies
For any wildlife foundation, public relations plays a critical role in translating field efforts into measurable, compelling impact that resonates with donors, grant-makers, and the public. Without funding, your good works are limited. Wildlife foundation public...
Keeping Ocean Issues Relevant in a Fast-Moving News Cycle
If ocean ecosystems are changing, coastlines are eroding or marine life is declining and no one is paying attention, is the mission really moving forward? Ocean conservation stories aren't going anywhere, but attention is. In a fast-moving news cycle, even the most...
Earn Trust for Your Nonprofit with PR
Public relations is one of the most effective ways nonprofits can build trust and visibility without stretching a limited marketing budget. While paid advertising can be costly and short-lived, a strong nonprofit public relations strategy focusing on earned attention...