‘What Are You Going to Do About It?’
Fighting the Good Fight with Environmental Nonprofit Foundations I love living in the foothills of the Great Smoky Mountains National Park. Just a short drive away is a world of scenic beauty, hiking, biking and kayaking, all activities I enjoy with my son. I’ll never...
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Is Your Green Construction Company Getting Left Behind?
4 Tips to Get Ahead of the Competition In any industry, it’s tempting to take the safe route and do things the way they’ve always been done. That pressure is even more intense in the construction industry, where the ever-present risk of going over budget or schedule...
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Is Vegan Leather Eco-Friendly?
Consumers Want to Know the Whole Story Behind Your Products Today’s environmentally conscious consumers are smart, savvy, and have a wealth of information at their fingertips. When they choose to buy a vegan, cruelty-free or eco-friendly product, they are researching...
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What cruelty-free means for your brand’s future
Numerous polls show that the vast majority of our world’s population agrees that animal testing for the purpose of consumer goods is wrong, and many consumers are putting their money where their mouth is. According to Cruelty Free International, the top nine animal...
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Newbie to Animal Welfare?
Even the greatest animal welfare champions have to start somewhere. If your company is new to animal welfare initiatives or even if you have had it built into your brand since the beginning, knowing how to share your message carefully for the greatest impact is...
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Give Your Environmental Cause a Voice with Social Media
Social media isn’t just for catching up with old friends and watching funny videos. It is the perfect platform for environmental brands and businesses to raise awareness, garner monetary donations, and connect with people on environmental issues. Here is an example of...
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Need to Articulate Your Vegan Value Statements?
Declared the year of the vegan by The Economist, 2019 is an exciting year to be a vegan company. Plant-based diets, products and overall lifestyles are trending with an all-time high acceleration. Media releases, such as the highly-anticipated upcoming documentary...
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A Good PR Strategy Will Help You Stand Out From the Crowd
Plant-based food trends were a hot topic in 2018. Baum + Whiteman declared plant-based dining as the No. 1 dining trend for the year. In October 2018, Kroger announced plant-based foods would be one of their top trends for 2019. Both Baum + Whiteman and Kroger both...
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4 Reasons Your Nonprofit Foundation Needs PR
Many nonprofit foundations have great stories. A lot of those stories, however, never reach the audience they should. That’s because nonprofits are frequently understaffed and overworked. The people who work there are focused on meeting urgent immediate goals; they...
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Animal Welfare PR: Awareness for the cause
Whether you’re battling the deforestation crisis in Indonesia or working toward increasing the penalty for animal abuse from a misdemeanor to a felony, the work of animal welfare advocates is never done. Maybe you’ve created or work for a foundation dedicated to a...
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