Building a Brand with Cruelty-Free Public Relations

Building a Brand with Cruelty-Free Public Relations

You take pride in knowing your company offers cruelty-free products. Does the public know how dedicated you are to the well-being and safety of animals? How well are you relaying your message to your consumers and community? Build your brand the right way. Make an...

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Promote your Cruelty-Free Cosmetic Brand using PR

Promote your Cruelty-Free Cosmetic Brand using PR

The idea of testing products on animals was associated with the cosmetic industry for many years. As more information became available about the harm these tests were causing, there has been an active push to end these types of tests from both The Humane Society and...

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3 Keys to Building Stronger Connections with Donors

3 Keys to Building Stronger Connections with Donors

In the animal welfare space, donors are often some of your most important relationships. They can come and go as they please, so making sure they find value in your cause is paramount. Seeing donors as more than just a piggy-bank could be the key to growing your...

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Choose a vegan PR agency that speaks the language

Choose a vegan PR agency that speaks the language

Veganism has more or less become mainstream over the past decade, with about four percent of the U.S. population practicing a vegan lifestyle. If you want your mainstream brand to hop on the vegan train, there’s going to be some competition, as this is more than a...

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Time to Cultivate Your Plant-Based Brand

Time to Cultivate Your Plant-Based Brand

A recent report published by FONA International, a leading global manufacturer of food and beverage flavors, shares some interesting insight into plant-based food market trends: The plant-based food market is valued at a growing $5 billion The number of Americans...

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Make PR part of your cruelty free marketing

Make PR part of your cruelty free marketing

There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political. Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t...

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