Be ready to grab the mic thanks to media training
Growing up, I was 100% a theatre nerd. I performed in choral groups, and when I reached middle school, I couldn’t wait to join the drama club. My love of being on stage continued through high school and even into college, which is a shock to people who know me now....
Animal Welfare Public Relations Is a Year-Round Process
Animal welfare issues are not seasonal; they require year-round attention. This makes maintaining a consistent presence in the media and public eye essential for your organization’s growth. From promoting an awareness campaign to sharing educational content or...
Don’t Keep Your Expert Opinions to Yourself. Use PR to Shout Them Out!
Think of the companies you’ve worked with professionally. Did you choose them on a whim? Or did you research them and interview their leadership to find that you trusted their work and opinion? If you’re like most people, you continue to build relationships with...
5 Steps to Control Your Narrative with Animal Welfare PR
In an age where information spreads rampantly through social media and news outlets, managing public perception is crucial for any organization invested in animal welfare. Whether you're a nonprofit dedicated to animal rights or a company emphasizing ethical...
Expand your reach and supporters for your vegan nonprofit with PR
If your vegan nonprofit organization is working to get out the message about the benefits of a vegan lifestyle, you can reach audiences focused on a lot more than eating meat-free. From the makeup on our face to the cleaning products we use or even the sneakers on our...
Three reasons you may be wasting time and money with in-house animal welfare PR
Effectively operating an animal welfare organization these days requires a specific set of skills. Animal welfare pros are expected to stay up to date with the latest news and science as well as industry best practices. They have to manage budgets, coordinate...
Recruiting Volunteers with Animal Nonprofit Public Relations
As a nonprofit, much of your labor comes from well-intentioned volunteers looking for an opportunity to provide help to a cause they believe in. According to the Council of Nonprofits, formal volunteering has seen a decrease since 2019. Research found that...
Why PR is essential to your ecotourism business
A recent study revealed that 72% of travelers believe sustainable travel choices are important for preserving the planet for future generations. Travelers are searching for responsible ecotourism companies to guide them to their perfect getaway. The tourism industry,...
How PR Boosts Animal Welfare Donations
In the world of animal welfare, every dollar raised plays a pivotal role in safeguarding the lives and well-being of our furry friends. With an ever-growing list of causes competing for support, organizations dedicated to animal welfare must find innovative ways to...
Harness the Power of Animal Welfare PR to Fill Your Coffers
As a non-profit, your animal welfare organization relies on donations to keep the doors open, pay the staff and help the animals in your care. As you know, the public determines your organization’s fate. If you aren’t reaching enough new donors, you may not be able to...