Building a Bigger Plant-Based Brand in 2021
Interest in veganism and plant-based diets will continue to grow in 2021. According to Acumen Research & Consulting, the global vegan food market is expected to reach around $24.3 billion by 2026. So, it’s more important than ever to execute a plant-based public...
After Veganuary is over, are you ready for 2021?
In April of 2020, The Vegan Society conducted a survey that found 20% of consumers in the U.K. had already reduced their meat intake during the pandemic. We consider that alone a win, but here’s the really exciting news: Out of those who have reduced their meat or...
Green initiatives set you apart but a great PR strategy puts you ahead
Apple has worked hard to be at the forefront when it comes to technology. Consumers have eagerly awaited announcements and presentations on the company’s newest phone or computer. But, it’s not just tech advances that Apple is proud to claim. The company has also been...
How killer content can grow green construction companies
Green construction is more popular than ever. Increasingly accessible technology and product innovation are pushing costs down, and consumer interest in sustainability and energy efficiency are driving demand up. While that cycle is good for construction clients — and...
Why it’s important to hire a public relations agency that understands the ecotourism industry
The COVID-19 pandemic certainly caused problems with the ecotourism industry over the past year. With travel being limited, tourism destinations have continued to see profits fall. One positive is that traveling is projected to increase in a post-COVID world, which is...
Crisis management for cruelty free brands
As the demand for cruelty free products increases faster than ever before, so does your brand awareness. Overall, this can be great for your company, but what if something was to take a turn for the worse? When donning the cruelty free label, you are expected to hold...
3 ways to boost your company’s appeal with animal welfare PR initiatives
One of the trends that businesses are embracing is finding ways to either give back or contribute to animal welfare causes. This is great news and a wonderful way to show your customers and clients that your business cares about the things they care about too. But how...
How can your business grow investor interest with plant-based PR?
Is your plant-based business attracting interest from investors? If not, you might want to partner with a plant-based public relations agency like Orange Orchard to help your brand develop the image and value that investors are seeking. Increasing your company’s...
We Won’t Pull the Wool over Your Eyes
Many businesses can say that they care about animal welfare and believe in producing cruelty free products. Sadly, not everyone stands behind what they say. Orange Orchard is a PR Firm that walks the walk and talks the talk. We stand behind the mission to make the...
Who’s Managing the Social Media Messaging About Your Environmental Initiatives?
Consumers are embracing environmentally friendly and sustainable practices, and it’s important to let the public know what your business is doing to help the planet. But your messaging and how it’s promoted can make or break your efforts as the public becomes more...