How to build momentum for your ocean conservation nonprofit
The work of ocean conservation is immeasurably important for preserving the world’s most majestic habitats and protecting many of its most endangered animals. All too often, that work is grossly under-resourced. And, in an increasingly crowded attention economy, ocean...
Why every animal adoption event needs its own media strategy
For animal shelters, there’s nothing more encouraging than a successful adoption event. The goal of any shelter is to see as many dogs and cats as possible find loving homes, and focused events can be great opportunities to maximize impact. One of the keys to any...
How Nonprofit Public Relations Turns Awareness into Real Action
For many organizations, raising awareness is just the first step. But awareness that doesn’t result in engagement fails to move the mission forward. That’s why a sound nonprofit public relations strategy is about more than visibility. It’s about converting awareness...
After the Headlines Fade: Why Wildlife Rehab Organizations Need Ongoing Media Attention
When a wildfire tears through a region or an oil spill makes national news, images of injured wildlife quickly capture public attention. Donations spike. Volunteers call. Social feeds fill with concern. For a brief moment, the world is watching. But what happens after...
From Rescue to Revenue: Why Visibility Fuels Animal Welfare Funding
If your rescue is saving lives but no one beyond your inner circle hears about it, you’re leaving money — and momentum — on the table. Donors don’t just support good causes — they support organizations they know and trust. With Americans donating an estimated $557.16...
Make Waves with Ocean Conservation PR
The ocean has a public relations problem. It gives us oxygen, food and jaw-dropping beauty, yet most people only think about it when planning a vacation. That’s where ocean conservation public relations comes in. Smart media strategies turn big, complicated marine...
Strengthen your story through PR
There’s something special about animal sanctuaries and always something new to discover. The quiet nickers from a once neglected horse. The side eye from a goat who absolutely runs the place. The unapologetic sass of a senior cat who’s decided retirement looks good...
Activate your animal nonprofit PR plan
Running an animal nonprofit isn’t just about loving animals. It’s about making your impact so clear that trust and action follow. Because “we rescue animals” is table stakes. If your animal nonprofit sounds like every other one in town, supporters don’t know why to...
Wildlife Rehab Facility PR as a Tool to Gain Partners
Wildlife rehabilitation is rarely a solo effort. Behind every successful rescue is a network of partners, such as first responders, animal control officers, veterinarians, conservation groups, and government agencies. And they all need to know where to bring animals...
Protection Is a Team Effort: Using PR to Amplify Wildlife Foundation Milestones
Wildlife protection is rarely a solo effort. Every successful conservation initiative, rescue program or education campaign is powered by collaboration. Foundations work alongside partners, researchers, communities and supporters to move their mission forward. That is...