The 2020s Are Here. PR Can Propel Your Green Tech Company into the Future
The 2010s were the decade of cheap renewables and electric cars. What advances are the 2020s bringing to the green technology field, and how can an agency that specializes in green tech public relations get them into the minds — and hands — of clients and consumers?...
How PR Protects Your Plant-Based Brand from Attack Ads
It’s happening. The meat industry is coming for plant-based meat alternatives. Ads touting the evils of meat alternatives are hitting TV, online and print. According to an article in the South Florida Sun Sentinel: The ads seem to imply that not only is a faux burger...
Environmental PR is Changing the Way We Think About Green
The world is changing, and with the help of financial institutions like BlackRock, it’s starting to change just a little faster. BlackRock is the world’s largest fund manager, and their recently-announced stance on climate change puts serious financial muscle behind...
Green is the New Black in this Orange Orchard News Roundup!
Welcome to the Orange Orchard news roundup! This week, we’re talking all about Earth-friendly efforts making headlines, from Nike’s new commitments for the Summer Olympics to the future of foam containers. With environmental public relations, your company can share in...
Green Construction PR Is Connecting Builders with Smarter Tools for A New Decade
Today’s construction companies are always facing and overcoming new challenges. In this new decade, green construction public relations is helping connect B2B tech providers with construction companies that are looking for modern tools to meet the requirements of a...
3 Ways Animal Welfare PR can Help You Give a Voice to the Voiceless
Animal welfare is finally starting to garner the responsiveness it deserves. States are starting to ban practices like declawing cats and leaving dogs tied up outside during freezing temperatures. But we still have a long way to go. Every year, around 100 million...
Keep your plant-based story fresh with PR
Eons ago in 2017, it was reported by Supermarket News that plant-based trends were skyrocketing: Thirty-six percent of consumers buy plant-based meats; 26% of consumers say they have reduced their consumption of meat in the past 12 months; and 58% of adults drink...
3 ways PR can boost your vegan brand’s credibility
Vegan brands face a unique challenge. Whether it’s cruelty-free cosmetics or a new restaurant, few businesses can survive, much less thrive, by appealing only to consumers who strictly avoid animal-based products. But how do you persuade a wider audience that your...
Timing is right for an introduction to your cruelty free brand
At the 2020 Golden Globes, the meal that was served to the attendees was completely plant-based. The Screen Actors Guild Awards did the same a few weeks later. Beginning Jan. 1, California became the first state to ban stores from selling cosmetics tested on animals....
The Orange Orchard News Roundup is Celebrating Sustainability
Here at Orange Orchard, we’re a sustainability public relations agency that believes in brands and people who strive to make the world a better place. We also know how hard that is, and that’s why we want to take a moment to celebrate a few incredible victories that...