Is Your Green Tech Brand Leveraging Case Studies to Create More Leads?
2020 is right around the corner, and environmentally friendly technology is a mainstream concept that exceeded $300 billion in global investments in 2018. So, realistically, that sounds like a movement to me. When it comes down to it, Earth doesn’t need humans to...
Spreading the Word about Your New Plant-Based Product
Plant-based products and foods are available for a specific group of conscientious American consumers that’s quickly growing. In fact, meat alternative sales in North America have grown 37% from 2017 to 2019, according to the International Produce Group. Reaching a...
Embrace Plant-Based Living with the Orange Orchard News Roundup!
2019 might have been the “Year of the Vegan,” but 2020 is already looking like another landmark year for plant-based progress. Here are some of the coolest stories from around the world we’ve seen so far! Subway Goes Above and Beyond, Bringing Beyond Meatballs to...
3 Ways to Reduce Waste in Your Franchise System
Your Customers are Demanding it Demand for sustainable products and services is growing. Consumers want green practices, and they’re willing to pay more to get them. In fact, according to a recent Fortune article, in more than 90% of product categories surveyed,...
Fighting the Good Fight with Animal Welfare PR
In the grim darkness of the factory farming industry, animals are treated as resources ripe for exploitation. Day after day, animal welfare foundations are fighting to save them. But they don’t have to do it alone. An experienced animal welfare public relations agency...
Green Is Good: How public relations can help your plant-based brand stand out and attract investment
The game has changed It’s not been easy to convince the investment community that environmental stewardship is good for business. Fossil fuels, tobacco, plastics and industrial agriculture dominated American industry in the 20th century but face existential threats in...
Animal Welfare Awareness is Growing. Here’s How to Make the Most of it.
One of the amazing things about parenting is watching your kid’s opinions and perceptions change over time. My son, now age 11, once wrote a school paper about why people should definitely eat meat. So, imagine my surprise when he got in my car last week and told me...
Become the Next Vegan Travel Destination with Ecotourism PR
We all deserve a vacation every now and then, but the way we impact our destinations can be a concern. For today’s traveler, it’s not just about the CO2 in jet exhaust or how tourist overcrowding is ruining natural habitats. For ecotourists and vegans alike, culinary...
Ring in the New Year with the Orange Orchard News Roundup!
As an environmental public relations agency, we’re always keeping our eyes on the industries we serve. This week, we’d like to share a few of the most interesting stories we saw at the very end of 2019. Ecotourism is Helping Protect Endangered and Threatened...
Sowing the seeds of ecotourism
How PR can help promote more than just your destination to eco-conscious travelers As we globally become more aware of climate change, many people are actively pursuing a life that takes into consideration how their travel affects our planet. This means more and more...