Adding a human touch to your brand with PR
As of 2023, it’s estimated that we see around 5,000 ads a day. With all these companies trying to get the attention of your audience, it’s important to have a brand story that people can “feel.” Your pet franchise needs to stand out to attract customers – and...
The Impact of Public Relations on Wildlife Foundations
For wildlife foundations, partnering with a public relations team can help you launch campaigns that truly connect with the public. By highlighting the beauty of endangered species and their ecosystems, you can inspire meaningful engagement and action. These campaigns can be powerful tools in shifting public attitudes and behaviors, prompting individuals to take action—whether it’s reducing plastic waste, supporting wildlife charities or advocating for stronger environmental protections.
The Power of PR: How Animal Sanctuaries Can Elevate Fundraising Efforts
Running an animal sanctuary demands dedication and steady finances. Every dollar generated goes to providing food and shelter to the animals. But with so many causes competing for attention, getting people to support your mission requires more than just asking for...
Increase Support with a Wildlife Rehabilitation Public Relations Strategy
When species like Sunda tigers, Sumatran elephants and hawksbill turtles are critically endangered, each individual life is precious and must be protected. For organizations like yours that work tirelessly to save animals like these through wildlife rehabilitation...
Using Media Outreach to Maximize Funding Efforts for Wildlife Foundations
The desire to protect animals keeps growing every day. Whether it’s protecting endangered species or helping monkeys return to the wild after being held in captivity, these are important causes that deserve recognition. A clear example of this is the story of Laredo...
Use PR to Amplify Your Animal Sanctuary’s Mission
I came across a story this week about a rooster sanctuary in Colorado urging people to reconsider trying to raise chickens to create their own egg supply. Potential problems are two-fold: The chicks bought at the feed store may very well turn out to be roosters, which...
Let PR Tell Your Animal Welfare Foundation’s Story
From ”The Poky Little Puppy” to “Winnie the Pooh” to “Black Beauty,” many of us start our lives hearing stories about cute, mischievous or elegant animals and their adventures. But it’s the stories about the real animals in the world that can spark our interests into...
Your Wildlife Rehab Thrives with the Right PR Partner
The California wildfires. The damage Hurricanes Helene and Milton wreaked on the Southern United States. The droughts in the Southwest. According to the National Oceanic and Atmospheric Administration (NOAA), there were 27 confirmed climate disaster events resulting...
Are you maximizing your free platform ROI?
Social media and other free online platforms have become essential tools for nonprofit organizations. As far as donations go, 32% are inspired via social media and 30% through email outreach. But just because a platform is free doesn’t mean that it’s being utilized to...
How to Pick the Right PR Partner for Your Animal Welfare Organization
It’s your mission to make the world a kinder and better place for animals. Your organization pours its heart and soul into creating meaningful change. But when it comes to sharing that message and amplifying your impact, you might find yourself needing a little extra...