PR Can Help Your Vegan Brand Stand Out
Today, there has been an explosion in vegan consumerism, with more than 9.6 million Americans identifying as vegan, according to a recent study by Ipsos Retail Performance. That’s a 300-percent increase since 2004. Along with the increase in vegan consumers, there’s a...
Don’t wait to promote your green tech company
In June, Amazon announced that it was launching a $2 billion venture capital fund, The Climate Pledge, which will be used to invest in environmental efforts around the world. Industries and initiatives supported will include clean energy, eco-friendly manufacturing,...
Does Your Green Construction Business Need a PR Boost?
Green construction is becoming more popular than ever among both consumers and the building and construction trades. This means it’s time for your green construction firm to think about how to boost its visibility. Orange Orchard, a green construction public relations...
Are Press Releases Still Needed to Promote Your Environmental Brand?
Years ago, marketing pundits predicted that the press release was dead, but guess what? It’s still alive and kicking! As part of a strategic environmental public relations campaign to promote your green business, press releases, when done well, can boost your...
Don’t trust your ecotourism social media to just anyone
Ecotourism is big business, and all indications point to ecotourism growing faster than ever before. According to a Booking.com travel report in 2019, 87% of those travelers surveyed reported the desire to travel sustainably, a jump from the 52% who reported the same...
Staying Ahead of the Curve with Cruelty-Free PR
Consumers don’t want animals to suffer for the sake of fashion. A growing number of fashion brands are recognizing this and putting the idea into practice. Companies that don’t are going to be left behind. If your company is considering making the leap that luxury...
PR helps businesses who support animal welfare causes shine
Does your business support animal welfare causes? A popular way for businesses to show their corporate social responsibility efforts is through donations, providing services or volunteering time to nonprofit organizations the business aligns with. Customers often feel...
Make Your Brand Appeal to Vegan and Non-Vegan Consumers
Vegan and plant-based foods are experiencing a consumer-driven explosion. What’s interesting is that according to many surveys, the number of people who identify as vegan or vegetarian has not increased in same proportion in the U.S. What’s behind the increase in...
Cruelty-free closets: The market for animal-free alternatives to leather, wool and other materials is growing fast
Search for the words “cruelty free” online and you’ll get more than 100 million results. The overwhelming majority of the top hits are related to cosmetics and personal goods like deodorant and soap – products that are frequently either tested on animals or made from...
It’s time to stop the slaughter
A new federal law will allow hunters in Alaska to use extreme methods to kill their prey, including: Baiting bears with bacon grease and doughnuts Using spotlights to target hibernating bears and their cubs Targeting wolves and their cubs in their dens Using...