Does Your Green Tech Brand Need a Boost?

How PR can change stale mindsets When it comes to disrupting the status quo, green tech companies need all the help they can get. Sure, it’s one thing to convince people who are already on your side. And it’s easy to connect with those who see your cause as a worthy...

read more

Ecotourism: Brand Messaging is the Key to Success

Ecotourism is a brilliant idea. And true ecotourism, when done right, can go a long way toward conservation and environmental efforts. But sometimes, something that’s marketed as “ecotourism” is actually just a money-grabbing sideshow attraction. And even though you...

read more

Becoming a (Plant-Based) Whopper of a Success

Burger King’s Impossible Whopper has lived up to its name, becoming a “whopper” of a success in an arena where plant-based foods have never quite gained traction. Writing for The Takeout, Kevin Pang called the national launch a gamechanger for the fast food industry’s...

read more

Does your Nonprofit Need Legs?

Starting a successful nonprofit is not an easy endeavor. The number of 501(c)(3) public charities registered with the Internal Revenue Service (IRS) each year is in the millions, but many get in over their heads from the beginning. How can you take a great idea, make...

read more