Don’t Miss the Most Important Ecotourism Market

Your Local Marketing Can’t be ‘Chicken’ It might seem like a no-brainer that marketing your ecotourism destination means reaching people far and wide, but sometimes you’ve got to flip the script. Your most important audience might be right in your own back yard. Take,...

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Planet-first matters to consumers, but be real

When you decide to prioritize reaching your sustainability goals, whether it’s through your products themselves or your business’s daily practices, it’s critical to do two things: Be genuine and thorough in your efforts, and tell your story clearly and effectively. It...

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Why do Nonprofit Foundations need PR?

Before we dive into the reasons why nonprofit foundations need public relations services, let’s zoom out and take a look at the big picture. Hopefully, the overall goal of a nonprofit foundation is to enact some sort of change for the betterment of mankind, animals,...

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Investors Can Power Your Green Tech Breakthrough

If you catch their attention through public relations Wouldn’t it be great if the best ideas for saving our planet automatically gained acceptance and buy-in? That would be a perfect world for sure, but the reality is that every great idea needs investors — people...

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Rockin’ and (Sausage) Rollin’

The recipe for successful vegan public relations doesn’t have to be fancy, but it calls for quality ingredients. In January 2019, the U.K food chain Greggs Plc, known for selling no-frills, basic grub, launched a vegan sausage roll. Bloomberg reports that, through...

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Bunnies Don’t like to Wear Mascara

When I was 18, I vowed to never eat meat again after having a particularly bad chicken Caesar salad in my college cafeteria. I attended a very liberal university and even in the early aughts, veganism wasn’t the craziest idea in my inner circle. Many of my peers were...

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