A Guide to Cruelty-Free Winter Wear

A Guide to Cruelty-Free Winter Wear

As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...

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Luring Tourists Off the Beaten Path with Ecotourism PR

Luring Tourists Off the Beaten Path with Ecotourism PR

After years of binging on tourist dollars, small historic cities throughout the U.S. are starting to experience tourism hangovers. Ecotourism companies stand to benefit from a growing backlash against traditional tourism in these areas. It’s the perfect opportunity to...

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Hitting Your Sustainability Goals in 2020?

Hitting Your Sustainability Goals in 2020?

With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...

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Veganism is mainstream, but is your brand?

Veganism is mainstream, but is your brand?

How the right PR agency can boost your brand during the vegan boom From food to clothing to makeup, veganism is taking center stage in America. If you’re a vegan brand, now is the time to take advantage of the cultural shift that’s happening before the market gets...

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