With Green PR, Your Eco-Friendly Brand Can Educate and Inspire
Making a commitment to sustainability is an essential step for any brand in 2019. More and more consumers expect social and environmental responsibility to be a priority for the companies they spend their money with, and that trend will continue as the spending power...
3 Ways to Grow Your Brand With Plant-Based Public Relations
The plant-based movement is not something we should consider an outlier anymore. It is more than a trend — it’s becoming a way of life. Nonprofit organizations like The Humane Society of the United States support movements like Meatless Monday, an initiative revived...
A Guide to Cruelty-Free Winter Wear
As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...
Cruelty-Free Fashion: Chic and Good for your Conscience
Like many of my female friends, I love a great handbag — a classy, attention-grabbing purse with clean lines and great design. But over the past couple of years, I’ve been researching more about the products I buy and trying to buy cruelty free in every aspect of my...
Luring Tourists Off the Beaten Path with Ecotourism PR
After years of binging on tourist dollars, small historic cities throughout the U.S. are starting to experience tourism hangovers. Ecotourism companies stand to benefit from a growing backlash against traditional tourism in these areas. It’s the perfect opportunity to...
Hitting Your Sustainability Goals in 2020?
With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...
Veganism is mainstream, but is your brand?
How the right PR agency can boost your brand during the vegan boom From food to clothing to makeup, veganism is taking center stage in America. If you’re a vegan brand, now is the time to take advantage of the cultural shift that’s happening before the market gets...
The Importance of Media Policies and Training for Nonprofit Foundations
Even more so than for-profits, a nonprofit foundation’s success lies in a clean, untattered reputation and sterling public appearance. Perhaps you’ve invested in a PR campaign to tell your story to the public and enhance visibility of your mission, but there’s much...
This Little Pigless Product is Ready to Go to Market. Now what?
Launching your vegan or plant-based food or beverage product to the mass market can be an incredibly confusing time. You’ve spent sleepless nights and countless dollars on research, planning and development. You’re now just a few weeks or months away from taking your...
Staying on Top of Plant-Based Food Trends is Great PR
Consumers are changing, and no business wants to get left behind. In 2019, it seems like every major brand has realized the same thing: More consumers than ever want plant-based food options, and they’ll pay good money to get them. Meanwhile, concerns about the health...