Lead, follow or get out of the way
Is your green construction company leading the market or is the marketing leading you? Research shows that green construction was valued at $265 billion in 2019 and is projected to reach $611 billion by 2027 as the demand for reduced energy consumption, supportive...
Attract the Best Guides with Ecotourism Public Relations
Recently, the University of Georgia made waves in the ecotourism world by introducing the Coastal Awareness and Responsible Ecotourism (CARE) certification. The Georgia Department of Natural Resources Coastal Resources Division facilitated the program’s development...
How to hire the right PR agency for your cruelty-free company
I want you to think about what it’s like in the dating world. Maybe you’ve been off the market for a while, or maybe you’re in the midst of blind dates, online matches and the rest. It’s not easy, right? Finding that person you click with can be tough, and deciding if...
Cruelty-Free Initiatives are Proactive PR for Brands
In the content-crazed world we live in, consumers are more aware of the brands that aren’t cruelty-free. Consumers are willing to transition their support to another product and even pay more if that brand practices true cruelty-free initiatives. Whether you’re a...
PR can help your animal-friendly brand stand out
Most grocery trends are about what we’re consuming. One that’s been identified for 2022 is about what people aren’t eating — or eating less of, anyway. Whole Foods’ annual ranking of the industry’s top 10 trends for the coming year includes reducetarianism at #3, just...
Public Relations Helps You Communicate Your Vegan Values to Your Stakeholders
Your employees. Your investors. Your suppliers. Your stockholders. Your government representatives. All these people are examples of the stakeholders you depend on to keep your vegan-based business running at optimum levels. But are you effectively communicating with...
Be as Cool as a Cucumber with Media Training
Learning to talk with the media is more than just dressing properly, sitting correctly and knowing how to massage your talking points, especially when the focus is on your plant-based or vegan operation. It’s probably no secret to you that there are already...
White Papers Drive Customers to Green Tech
A compelling white paper that provides readers with new and useful information not only asserts your role as a thought-leader in today’s eco-friendly market, it also drives potential customers toward your green tech initiative. But because you’re busy actually...
Get green or get lost: find an agency that understands your business
If your business has a unique focus on environmental or animal welfare issues, you need an agency relationship that supports your values. You work hard to ensure your company has a small carbon footprint, doesn’t support animal cruelty, and contributes to a clean and...
Surviving a Supply Chain Crisis with PR
A mistake can happen in any company. In some cases, that mistake may never reach the eyes and ears of the consumer. In other cases, it could cause a public outcry from those who will not accept the mistake. For example, in 2018, a Reuters report stated that nearly 8.3...