Sowing the seeds of ecotourism
How PR can help promote more than just your destination to eco-conscious travelers As we globally become more aware of climate change, many people are actively pursuing a life that takes into consideration how their travel affects our planet. This means more and more...
Give your cruelty free brand the gift of PR for 2020
It’s Christmas Eve, which means New Year’s will be here in just over a week. For cruelty free brands, 2019 was a year marked by progress and 2020 is shaping up to be quite the belated gift. On October 21, Macy’s announced they will cease carrying and selling fur...
Is it Time for Your Brand to Take a Stand?
You don’t have to wait any longer to champion a cause with your brand. The divide between business and social issues is shrinking. In fact, according to Chain Store Age, 70 percent of consumers want the companies they do business with to take a stand on social...
How to Spread the Word about Your Company’s Sustainability Efforts
Sustainability is arguably becoming the most important, most pressing topic in our world today. And for good reason – the consequences for not paying attention to the sustainability crisis we’re facing are dire, especially for future generations. And if your company...
Struggling to Grow Your Vegan Brand? It Could Be Your Messaging
Creating a powerful message to reach your audience can be a difficult task, especially when only 3% of Americans identified with veganism in 2018. With such a small percentage of people identifying as vegan, there is little room for error. Every business has a goal...
Do You Know Why You Make Plant-Based Beverages?
It seems like every day, there’s another headline about the demise of animal milk — from announcements about new and innovative processes for developing milk alternatives to former dairy industry heavyweights filing for bankruptcy. With all this disruption going on,...
Three Ways to Set Your Nonprofit Apart from the Rest
These days, it seems everyone has a plan to save the world. There are foundations set up to protect endangered animals, fight climate change and stop pollution. I even found a group dedicated to saving insects, which isn’t surprising given the importance of bees on...
How to convince eco-pessimists that technology can be part of the climate change solution
The rise of renewables Earlier this year, Bill McKibben offered a surprisingly optimistic view on climate change. McKibben, the author of the 1989 eco-classic “The End of Nature,” argued in “The New York Review of Books” that solar and wind power will replace fossil...
Find a Bigger Pond for Your (Plant-Based) Fish with Vegan PR
If your plant-based food company isn’t looking for B2B partners to expose your products to the broader market, your competitors will leave you behind. As consumers embrace plant-based proteins, the meat alternative market is exploding as mainstream food chains...
The rise of the conscious consumer
We are in an age where consumers demand transparency when making purchasing decisions, and they have the tools and support to make decisions aligned with their values. Think of the changes in fast food menus, it’s now mandatory that calorie counts are posted clearly...