Maximize industry awards with Vegan PR
Since the 92nd annual Academy Awards on February 9, one speech has been getting a little more attention than the rest. As Joaquin Phoenix accepted the best-actor Oscar for his performance in “Joker,” he gave a moving speech that tackled everything from human equality...
The Hottest Thing in Fashion is Cruelty-Free
Between the world of beauty and the haute couture, the fashion-conscious are flocking to animal-friendly brands and designers. As the rest of the country follows California’s lead in banning fur sales and animal cosmetic testing, cruelty-free brands are expected to...
3 Things to Look for in a Vegan Public Relations Agency
Now is the time to establish your vegan brand in the marketspace, and that’s not something you can leave to chance — or an inexperienced public relations agency. Vegan and plant-based brands are gaining traction. Movements like Veganuary are gaining strong followings....
Consumers are changing how they think, so it’s time to change how you handle PR
A professor in Sydney, Australia estimated that more than 800 million animals had been killed in the fires that ravaged New South Wales, with more a billion impacted nationally. More than a billion animals, and that’s just the estimate from early January. It’s not...
This Orange Orchard News Roundup Supports Animal Welfare and Recycling
Do you ever want to know what’s going on in the world? Looking for a place that can provide insight into the latest animal welfare and sustainability developments? Just looking for something to talk to your friends about at the water cooler? That’s the news, and we’ve...
How to Make Distributors Notice Your Plant-Based Food Brand
Rising demand for plant-based alternatives to meat and dairy products is spreading to all sectors of the food service market space. While they’re not going completely vegan, Fast Company reports that 30% of American consumers say they’re cutting back on meat...
Whale Sanctuary Project is Helping Whales Retire Comfortably
Do you ever think about what happens to the captive whales and dolphins in captivity after their time in the spotlight is over? When whales are raised in captivity, they lack the skills that they would learn in the wild and are totally reliant on humans to survive....
4 Ways Great Public Relations Can Help Your Vegan Brand Grow
Going vegan has become a hot topic over the last two years. According to market insight company GlobalData, 70% of the world’s population is reducing their meat consumption. And as we recently noted in a former blog post, a lot of brands are starting to commit to...
The 2020s Are Here. PR Can Propel Your Green Tech Company into the Future
The 2010s were the decade of cheap renewables and electric cars. What advances are the 2020s bringing to the green technology field, and how can an agency that specializes in green tech public relations get them into the minds — and hands — of clients and consumers?...
How PR Protects Your Plant-Based Brand from Attack Ads
It’s happening. The meat industry is coming for plant-based meat alternatives. Ads touting the evils of meat alternatives are hitting TV, online and print. According to an article in the South Florida Sun Sentinel: The ads seem to imply that not only is a faux burger...