Fetch More Franchise Investors With Pet Industry PR
The pet industry isn’t just resilient — it’s booming. U.S. pet industry spending hit a record $152 billion in 2024 and is expected to keep climbing, according to the American Pet Products Association. For franchise brands, that growth presents a powerful opportunity:...
Why Pet Industry Public Relations Is Essential for Building Trust with Pet Owners
Pet owners don’t experiment when it comes to their animals. Food, supplements, grooming and wellness products are decisions rooted in trust and safety. That’s why having a pet industry public relations strategy plays a critical role in brand growth. In this market,...
To navigate a crisis, animal welfare foundations require a proactive approach
Animal welfare foundations operate in uniquely emotional, high-stakes environments. They thrive on public trust, and their reputation rests on their ability to make the world meaningfully better for animals. As such, even a single crisis can feel catastrophic,...
How nonprofit organizations can navigate a social media backlash
On social media, a brand’s perception can turn on a dime. Nonprofits aren’t immune to this. Even with a legacy of meaningful work behind them, mission-based organizations can experience social media backlash in a way that’s sudden, emotionally charged and highly...
How to keep grant money coming in for your animal nonprofit
For nonprofits, particularly those devoted to animal welfare, grant funding is essential. Often, it can make the difference between protecting a fragile habitat or losing it, between saving lives or scaling back critical programs. Yet nonprofit work is often...
Why Animal Welfare Public Relations Matters More Than Ever
Animal advocacy has entered a louder era. Social media moves fast, public opinion shifts faster and organizations that speak for animals now operate in a landscape where visibility is power. Silence can cost lives. That’s where animal welfare public relations comes...
Building Trust for Animal Rescues Through Earned Media
I’ve only ever rescued my pets and firmly believe that animal shelters and rescues do some of the most meaningful work in the country. Unfortunately, without visibility, even the strongest missions can struggle to grow. Attracting support requires more than social...
Showcase Daily Life with Animal Sanctuary PR
Showcasing daily life with animal sanctuary PR is how you build connections with future donors and changemakers through the media. Feeding routines, enrichment activities, medical checkups, volunteer moments, may not be 'hard news'—but they are exactly what builds...
How to Engage Volunteers That Strengthen Your Mission
Volunteers play a critical role in every animal foundation, and without them, many organizations would genuinely struggle to accomplish goals. They support daily operations, care for animals, and help move the mission forward. Still, attracting volunteers and keeping...
The Stories Wildlife Sanctuaries Don’t Have Time to Tell
Wildlife sanctuaries are busy places. Between rescues, medical care, rehabilitation and daily operations, there’s rarely a spare moment to sit down and tell the world what’s happening behind the scenes. And yet, those stories matter more than most people realize....