Lead, follow or get out of the way

Lead, follow or get out of the way

Is your green construction company leading the market or is the marketing leading you? Research shows that green construction was valued at $265 billion in 2019 and is projected to reach $611 billion by 2027 as the demand for reduced energy consumption, supportive...

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Cruelty-Free Initiatives are Proactive PR for Brands

Cruelty-Free Initiatives are Proactive PR for Brands

In the content-crazed world we live in, consumers are more aware of the brands that aren’t cruelty-free. Consumers are willing to transition their support to another product and even pay more if that brand practices true cruelty-free initiatives. Whether you’re a...

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PR can help your animal-friendly brand stand out

PR can help your animal-friendly brand stand out

Most grocery trends are about what we’re consuming. One that’s been identified for 2022 is about what people aren’t eating — or eating less of, anyway. Whole Foods’ annual ranking of the industry’s top 10 trends for the coming year includes reducetarianism at #3, just...

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Be as Cool as a Cucumber with Media Training

Be as Cool as a Cucumber with Media Training

Learning to talk with the media is more than just dressing properly, sitting correctly and knowing how to massage your talking points, especially when the focus is on your plant-based or vegan operation. It’s probably no secret to you that there are already...

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White Papers Drive Customers to Green Tech

White Papers Drive Customers to Green Tech

A compelling white paper that provides readers with new and useful information not only asserts your role as a thought-leader in today’s eco-friendly market, it also drives potential customers toward your green tech initiative. But because you’re busy actually...

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Surviving a Supply Chain Crisis with PR

Surviving a Supply Chain Crisis with PR

A mistake can happen in any company. In some cases, that mistake may never reach the eyes and ears of the consumer. In other cases, it could cause a public outcry from those who will not accept the mistake. For example, in 2018, a Reuters report stated that nearly 8.3...

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