by Matthew Everett | Feb 15, 2019 | Animal Welfare
Broadcast your brand’s commitment to animal welfare and benefit from changing public attitudes Americans love animals. According to a 2017 survey, 68 percent of U.S. households have at least one pet. And our consumer decisions reflect how much we love the animals we...
by Amanda Greever | Jan 31, 2019 | Animal Welfare
Back in November 2018, COVERGIRL cosmetics became the biggest makeup company to be certified cruelty-free. What this means is the company doesn’t test on animals during its production process. You see disclaimers sometimes on commercials and other advertisements...
by Grayson Shockley | Jan 1, 2019 | Animal Welfare
Is your company taking a firm position on animal welfare or launching a new animal friendly product this year? The timing couldn’t be better, and you’ll be in good company. Ketchum Purpose conducted a recent study that concluded animal welfare was 2018’s most...
by Amanda Greever | Dec 27, 2018 | Animal Welfare
As a kid, I loved “The Teenage Mutant Ninja Turtles.” I had an older brother so I was a bit of a tomboy. I read recently that the popularity of the franchise caused a spike in ownership of exotic turtles. That was a couple of decades ago. Today, the exotic pet trade...
by Kaitlyn Clark | Dec 12, 2018 | Animal Welfare, Environmental and Green, Nonprofit
As the holidays ramp up, it’s easy to create excitement around your cause. You successfully launched your holiday giving campaign with #GivingTuesday and your donors seem extra charitable. People feel more generous while all wrapped up in the holiday spirit....
by Grayson Shockley | Dec 4, 2018 | Animal Welfare
The Washington Post recently noted that the USDA’s reporting of activity and enforcement from its animal welfare division has changed dramatically. Whereas the agency initiated 239 animal welfare malpractice cases in 2016 and 205 cases in 2017, it has only opened 15...
