There’s Money in Plants

There’s Money in Plants

As my husband and I drove to dinner the other night, we passed a large open-air truck stuffed to the brim with live chickens. These little creatures looked terrified as the wind passed through the vehicle with little room for them to move. I was visibly upset, then my...
Newbie to Animal Welfare?

Newbie to Animal Welfare?

Even the greatest animal welfare champions have to start somewhere. If your company is new to animal welfare initiatives or even if you have had it built into your brand since the beginning, knowing how to share your message carefully for the greatest impact is...
Animal Welfare PR: Awareness for the cause

Animal Welfare PR: Awareness for the cause

Whether you’re battling the deforestation crisis in Indonesia or working toward increasing the penalty for animal abuse from a misdemeanor to a felony, the work of animal welfare advocates is never done. Maybe you’ve created or work for a foundation dedicated to a...
Make Your Animal Welfare Message Resonate

Make Your Animal Welfare Message Resonate

Public relations can hone your message for a modern audience How did animal welfare get labeled as “extremism?” Most animal welfare advocates I know, including myself, are just normal people who love their pets and don’t want their choices of what to eat, wear or buy...