by Amanda Greever | Apr 10, 2019 | Animal Welfare, Environmental and Green, Nonprofit
With tax season coming up, folks are starting to think about their charitable giving. Some might be considering cutting it out now that tax laws have made it a little more difficult to benefit. Others only think about giving each Christmas, which was just three months...
by Heather Ripley | Apr 2, 2019 | Animal Welfare
Public relations can hone your message for a modern audience How did animal welfare get labeled as “extremism?” Most animal welfare advocates I know, including myself, are just normal people who love their pets and don’t want their choices of what to eat, wear or buy...
by Joel Davis | Mar 11, 2019 | Animal Welfare
Animal welfare organizations depend on the generosity and goodwill of donors and volunteers to make the lives of animals better. A public relations strategy with a strong social media component can go a long way toward getting the word out to people who are ready to...
by Shannon Bryant | Feb 21, 2019 | Animal Welfare
At Orange Orchard, we are passionate about animal welfare, and our commitment to being animal friendly is reflected in every aspect of our agency. Advocacy is rewarding in itself, but if done right it can be a smart business move, aligning your brand with like-minded...
by Matthew Everett | Feb 15, 2019 | Animal Welfare
Broadcast your brand’s commitment to animal welfare and benefit from changing public attitudes Americans love animals. According to a 2017 survey, 68 percent of U.S. households have at least one pet. And our consumer decisions reflect how much we love the animals we...
by Amanda Greever | Jan 31, 2019 | Animal Welfare
Back in November 2018, COVERGIRL cosmetics became the biggest makeup company to be certified cruelty-free. What this means is the company doesn’t test on animals during its production process. You see disclaimers sometimes on commercials and other advertisements...
