by Anthony Cloud | Nov 17, 2021 | Cruelty Free
Imagine, you’ve done all the hard work. You’ve put in the hours and developed a brand message that illustrates your dedication to developing cruelty free products. Your business has grown in your local market and amongst other animal enthusiasts, but you still haven’t...
by Amanda Greever | Nov 3, 2021 | Cruelty Free
I want you to think about what it’s like in the dating world. Maybe you’ve been off the market for a while, or maybe you’re in the midst of blind dates, online matches and the rest. It’s not easy, right? Finding that person you click with can be tough, and deciding if...
by Seth Norris | Nov 3, 2021 | Cruelty Free
In the content-crazed world we live in, consumers are more aware of the brands that aren’t cruelty-free. Consumers are willing to transition their support to another product and even pay more if that brand practices true cruelty-free initiatives. Whether you’re a...
by Anthony Cloud | Oct 18, 2021 | Cruelty Free
A mistake can happen in any company. In some cases, that mistake may never reach the eyes and ears of the consumer. In other cases, it could cause a public outcry from those who will not accept the mistake. For example, in 2018, a Reuters report stated that nearly 8.3...
by Amanda Greever | Oct 4, 2021 | Cruelty Free
Just five years ago, experts were wondering if cruelty-free was gong to become a major player in the global cosmetics market. They cited notions that consumers were becoming more concerned with animal testing and what was in the products they were using. Indeed, a...
by Holly Moore | Sep 17, 2021 | Cruelty Free
You take pride in knowing your company offers cruelty-free products. Does the public know how dedicated you are to the well-being and safety of animals? How well are you relaying your message to your consumers and community? Build your brand the right way. Make an...
