Virginia May Go Cruelty Free — Will You?

Virginia May Go Cruelty Free — Will You?

Cruelty free isn’t a fringe movement anymore. Cruelty-free products are not just expected but demanded by consumers. They’re willing to walk away from brands that test on animals or use animal products. And even state legislatures, like the Virginia state Senate, are...
Bunnies Don’t like to Wear Mascara

Bunnies Don’t like to Wear Mascara

When I was 18, I vowed to never eat meat again after having a particularly bad chicken Caesar salad in my college cafeteria. I attended a very liberal university and even in the early aughts, veganism wasn’t the craziest idea in my inner circle. Many of my peers were...
There’s Money in Plants

There’s Money in Plants

As my husband and I drove to dinner the other night, we passed a large open-air truck stuffed to the brim with live chickens. These little creatures looked terrified as the wind passed through the vehicle with little room for them to move. I was visibly upset, then my...
Is Vegan Leather Eco-Friendly?

Is Vegan Leather Eco-Friendly?

Consumers Want to Know the Whole Story Behind Your Products Today’s environmentally conscious consumers are smart, savvy, and have a wealth of information at their fingertips. When they choose to buy a vegan, cruelty-free or eco-friendly product, they are researching...
What cruelty-free means for your brand’s future

What cruelty-free means for your brand’s future

Numerous polls show that the vast majority of our world’s population agrees that animal testing for the purpose of consumer goods is wrong, and many consumers are putting their money where their mouth is. According to Cruelty Free International, the top nine animal...