by Heather Ripley | Sep 22, 2020 | Cruelty Free, Plant-based and Vegan
Getting the fashion industry to switch to vegan or cruelty-free leather products is gaining support. Unfortunately, animal products are in a lot of the clothing and accessories we wear. The label on that dress or slacks with the skinny belt says it’s made from...
by Heather Ripley | Aug 31, 2020 | Animal Welfare, Cruelty Free
Cruelty-free products are everywhere you look. From cosmetics to clothing to food, brands are touting their vegan and cruelty-free goods to like-minded consumers at a ground-breaking pace. With the race to get their products in front of the consumer, many brands will...
by Joel Davis | Aug 27, 2020 | Cruelty Free
As cruelty-free brands are gaining ground with today’s consumers, how will your brand differentiate itself from all the rest? It used to be a challenge to find a cruelty-free product in the personal care or cosmetics aisle, but browse any store today, and you’ll find...
by Joel Davis | Jul 27, 2020 | Cruelty Free
Consumers don’t want animals to suffer for the sake of fashion. A growing number of fashion brands are recognizing this and putting the idea into practice. Companies that don’t are going to be left behind. If your company is considering making the leap that luxury...
by Matthew Everett | Jul 15, 2020 | Cruelty Free
Search for the words “cruelty free” online and you’ll get more than 100 million results. The overwhelming majority of the top hits are related to cosmetics and personal goods like deodorant and soap – products that are frequently either tested on animals or made from...
by Joel Davis | Jun 23, 2020 | Cruelty Free
Doing the right thing can be a competitive advantage with PR Looking good is a great thing, but doing good is a wonderful. Cosmetic, fashion, and beauty brands can stand out from the rest of the market through cruelty free public relations. Doing the right thing isn’t...
