Be a Force for Good

Be a Force for Good

Doing the right thing can be a competitive advantage with PR Looking good is a great thing, but doing good is a wonderful. Cosmetic, fashion, and beauty brands can stand out from the rest of the market through cruelty free public relations. Doing the right thing isn’t...
3 Ways to Create Conscious, Cruelty-Free Consumers

3 Ways to Create Conscious, Cruelty-Free Consumers

For today’s consumers, it’s not just about what you make: it’s about how and why you make it. They’re not just looking for a product that gets the job done. They’re looking for products made the right way. That’s why cruelty-free cosmetics are on the rise. Conscious...
The Hottest Thing in Fashion is Cruelty-Free

The Hottest Thing in Fashion is Cruelty-Free

Between the world of beauty and the haute couture, the fashion-conscious are flocking to animal-friendly brands and designers. As the rest of the country follows California’s lead in banning fur sales and animal cosmetic testing, cruelty-free brands are expected to...