by Heather Ripley | Dec 4, 2019 | Cruelty Free
We are in an age where consumers demand transparency when making purchasing decisions, and they have the tools and support to make decisions aligned with their values. Think of the changes in fast food menus, it’s now mandatory that calorie counts are posted clearly...
by Jared Sebby | Nov 15, 2019 | Cruelty Free
The United States government’s regulations are finally beginning to catch up with public sentiment, with the Environmental Protection Agency announcing a shift away from animal testing in the coming years. The move comes at a time when consumers are becoming more...
by Heather Ripley | Nov 5, 2019 | Cruelty Free
As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...
by Heather Ripley | Nov 5, 2019 | Cruelty Free
Like many of my female friends, I love a great handbag — a classy, attention-grabbing purse with clean lines and great design. But over the past couple of years, I’ve been researching more about the products I buy and trying to buy cruelty free in every aspect of my...
by Matthew Everett | Oct 10, 2019 | Cruelty Free
People may disagree about whether humans have the right to kill animals or use them in scientific research. But it’s becoming increasingly difficult to support the scale of animal exploitation happening in the U.S. in 2019. By the numbers Meat consumption is at an...
by Heather Ripley | Aug 22, 2019 | Cruelty Free
Cruelty free isn’t a fringe movement anymore. Cruelty-free products are not just expected but demanded by consumers. They’re willing to walk away from brands that test on animals or use animal products. And even state legislatures, like the Virginia state Senate, are...
