The rise of the conscious consumer

The rise of the conscious consumer

We are in an age where consumers demand transparency when making purchasing decisions, and they have the tools and support to make decisions aligned with their values. Think of the changes in fast food menus, it’s now mandatory that calorie counts are posted clearly...
A Guide to Cruelty-Free Winter Wear

A Guide to Cruelty-Free Winter Wear

As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...
Virginia May Go Cruelty Free — Will You?

Virginia May Go Cruelty Free — Will You?

Cruelty free isn’t a fringe movement anymore. Cruelty-free products are not just expected but demanded by consumers. They’re willing to walk away from brands that test on animals or use animal products. And even state legislatures, like the Virginia state Senate, are...