by Stephanie Aldrich | Jan 17, 2024 | Cruelty Free
You already have an attentive audience that cares about your organization and the work and time you invest in the care and well-being of animals. They’re already showing support for animals by donating time to help at a no-kill shelter or helping with fundraising...
by Lara Bergman | Nov 30, 2023 | Cruelty Free
Growing awareness about the cruel processes animals go through to test everything from cosmetics to laundry detergent has driven the demand for more cruelty-free products. In fact, recent surveys suggest that 70% of people worldwide want to ban testing on animals,...
by Audrey Love | Oct 16, 2023 | Cruelty Free
It’s no surprise that the modern consumer seeks out cruelty-free products. As competition arises in the space, is your brand prepared to share its message in a unique way? Through cruelty-free public relations, your message can be spread in a different way that...
by Audrey Love | Nov 24, 2022 | Cruelty Free
With social media and the Internet in general, it couldn’t get much easier to connect with the world. As a cruelty free organization, you want to connect with supporters to help you continue the great work you’re doing. Are you taking advantage of your platforms?...
by Grayson Shockley | Oct 30, 2022 | Animal Welfare, Cruelty Free
In one major win, pressure from champions of animal welfare and cruelty free entertainment persuaded a ticketing service to cease the sale of tickets to circuses that still feature animals in India. A little further west, Egyptair chose not to renew its contract to...
by Seth Norris | Sep 8, 2022 | Cruelty Free
Would you follow a leader who you didn’t trust? Would you buy a product you didn’t believe in? Having a connection to your audience is everything, and cruelty free public relations can help you bridge that gap. Thanks to social media, it’s easier than ever to get...