by Rob Slaughter | May 13, 2025 | Cruelty Free
PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What’s worse is that around 80% of the world still allows animal testing. We need to do better. We live in a consumer market....
by Lara Bergman | Apr 10, 2025 | Cruelty Free
For the past several years, consumers have increasingly shifted their loyalties to companies that run their businesses ethically. Whether they prioritize sustainability, donate to nonprofit organizations, or refuse to sell products tested on animals, the ethical...
by Anthony Cloud | Apr 1, 2025 | Cruelty Free
Competition is essential in every industry. It helps push companies to provide high-quality products and services to gain a competitive advantage in the market. With that said, as a pet franchise, you are competing with other franchises for the same entrepreneurs...
by Josh Hurst | Mar 27, 2025 | Cruelty Free
In 2023, American pet owners spent more than $64.4 billion on food and treats alone—to say nothing of expenses such as pet medications, boarding, veterinary visits and grooming. In other words, the marketplace for pet products is massive, presenting ample opportunity...
by Admin | Mar 21, 2025 | Cruelty Free
In today’s world, it can be challenging to find partners whose values align with your own. If you own a brand that wants to maximize the impact of being cruelty-free, you need an agency that not only specializes in cruelty-free brand public relations but also shares...
by Lara Bergman | Sep 27, 2024 | Cruelty Free
Your pets aren’t the only ones who enjoy a little praise and a pat on the back when they do something good. Human beings also love the accolades they get for a job well done. If your cruelty-free business has gotten a certification from Leaping Bunny or received the...
