by Joel Davis | Jun 23, 2020 | Cruelty Free
Doing the right thing can be a competitive advantage with PR Looking good is a great thing, but doing good is a wonderful. Cosmetic, fashion, and beauty brands can stand out from the rest of the market through cruelty free public relations. Doing the right thing isn’t...
by Joel Davis | Jun 11, 2020 | Cruelty Free
For today’s consumers, it’s not just about what you make: it’s about how and why you make it. They’re not just looking for a product that gets the job done. They’re looking for products made the right way. That’s why cruelty-free cosmetics are on the rise. Conscious...
by Joel Davis | May 12, 2020 | Cruelty Free
Traditional marketing can only carry the word about your cruelty-free products so far. For consumers who go looking for your brand, traditional marketing might work. But what about all the untapped consumer bases that don’t yet know you exist? That’s where public...
by Joel Davis | Apr 20, 2020 | Cruelty Free
Imagine a world where no animal had to suffer for the sake of fashion. Many fashion brands have begun making that idea a reality. If your company is one of those visionary businesses, partnering with a cruelty-free public relations agency is the next step in boosting...
by Grayson Shockley | Apr 8, 2020 | Cruelty Free, Uncategorized
From fashion to cosmetics, and from cleaners to personal hygiene, consumers are actively searching and opting for products labeled as cruelty-free. As a company proudly refraining from animal testing of any kind, you’ve likely been certified as cruelty-free by one of...
by Heather Ripley | Mar 5, 2020 | Cruelty Free
Between the world of beauty and the haute couture, the fashion-conscious are flocking to animal-friendly brands and designers. As the rest of the country follows California’s lead in banning fur sales and animal cosmetic testing, cruelty-free brands are expected to...
