by Lara Bergman | Sep 27, 2024 | Cruelty Free
Your pets aren’t the only ones who enjoy a little praise and a pat on the back when they do something good. Human beings also love the accolades they get for a job well done. If your cruelty-free business has gotten a certification from Leaping Bunny or received the...
by Matthew Everett | Sep 13, 2024 | Cruelty Free
It’s hard to know exactly what “cruelty-free” means in the marketplace. There’s no standard definition or federal regulation of the term, so companies have a lot of leeway to make exaggerated or misleading claims. Even though fewer businesses conduct animal testing...
by Anthony Pecoraro | Aug 28, 2024 | Cruelty Free
A surge in ethical consumerism presents a golden opportunity for organizations, but connecting with people requires a strategic cruelty-free public relations approach. A growing number of consumers actively seek out cruelty-free products, and highlighting this aspect...
by Amanda Greever | Aug 15, 2024 | Cruelty Free
Although the brand Avon didn’t exist until 1939, the actual company dates to the 1880s. It’s got a storied history that conjures up images of “Avon ladies” in white gloves going door-to-door selling their wares. The company offered women — and men — an opportunity to...
by Heather Ripley | Jul 26, 2024 | Cruelty Free
There are hundreds of sports shoe companies in the world. But, surprisingly, even the largest of these brands, such as Nike, Adidas and Sketchers, continue to have their own brand identities. That’s because they’ve taken their brands further and carved out a...
by Amanda Greever | Jul 15, 2024 | Cruelty Free
How often have you come across a product roundup that has fine print included, indicating the article is sponsored? Or maybe you’ve seen the popular line noting the publication or blog might receive a commission from affiliate links. And of course, some of your...
