by Anthony Pecoraro | Jun 26, 2025 | Cruelty Free
The next generation of consumers is loud, proud and laser-focused on ethics. For cruelty-free brands, this is a golden opportunity for you to stand out from your competitors. Gen Z, the most socially conscious and digitally savvy generation yet, is rewriting the rules...
by Anthony Cloud | Jun 17, 2025 | Cruelty Free
The market for cruelty-free brands continues to grow, and it doesn’t look like it will slow down anytime soon. According to Grand View Research, the cruelty-free cosmetics market size is projected to grow at a compound annual growth rate of 6.8% by 2030. As a brand in...
by Rob Slaughter | May 13, 2025 | Cruelty Free
PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What’s worse is that around 80% of the world still allows animal testing. We need to do better. We live in a consumer market....
by Lara Bergman | Apr 10, 2025 | Cruelty Free
For the past several years, consumers have increasingly shifted their loyalties to companies that run their businesses ethically. Whether they prioritize sustainability, donate to nonprofit organizations, or refuse to sell products tested on animals, the ethical...
by Anthony Cloud | Apr 1, 2025 | Cruelty Free
Competition is essential in every industry. It helps push companies to provide high-quality products and services to gain a competitive advantage in the market. With that said, as a pet franchise, you are competing with other franchises for the same entrepreneurs...
by Josh Hurst | Mar 27, 2025 | Cruelty Free
In 2023, American pet owners spent more than $64.4 billion on food and treats alone—to say nothing of expenses such as pet medications, boarding, veterinary visits and grooming. In other words, the marketplace for pet products is massive, presenting ample opportunity...
