by Anthony Cloud | May 3, 2022 | Cruelty Free
Over the years, more and more individuals have become conscious of the horrors that come with animal testing. Even some celebrities and social media influencers have taken to their platforms to fight for the rights of animals. As a cruelty free brand, you may be...
by Matthew Everett | Apr 27, 2022 | Cruelty Free
What exactly does it mean when a product is described as “cruelty-free”? It depends. Far fewer companies test their retail cosmetics and household products on animals these days compared to the middle of the 20th century. But the vast majority of brands still rely on...
by Admin | Apr 13, 2022 | Cruelty Free
When it comes to cruelty free public relations, it’s important to understand that a one-size-fits-all approach to connecting with your audiences isn’t effective. Your business deserves an agency that intimately understands your values, challenges and the needs...
by Audrey Love | Mar 22, 2022 | Cruelty Free
“Cruelty-free” can be a loose term. Because it’s not defined by law, consumers are becoming increasingly skeptical about brands that market themselves as such. Unfortunately, this can make it difficult for genuinely cruelty-free businesses to gain the trust of their...
by Amanda Greever | Feb 28, 2022 | Cruelty Free
So, you’re thinking it might be time to consider public relations for your organization. But, beginning a PR journey isn’t like ordering a pizza. It’s not a quick or simple decision you should just jump into. It’s important you answer these questions first. Why do you...
by Lara Bergman | Feb 8, 2022 | Cruelty Free
Every day, more and more companies are eschewing animal testing and pronouncing themselves as cruelty-free vendors, but your organization was founded on this principle. While the decision to only sell products that aren’t tested on animals is worthwhile in itself,...
