Why your ecotourism destination needs a PR partner

Why your ecotourism destination needs a PR partner

For people who are committed to doing all they can to show care for animals and the environment, the effort doesn’t stop just because they’re away from home. For many travelers, choosing a vacation destination committed to caring for the people, land and animals of...
Why PR is essential to your ecotourism business

Why PR is essential to your ecotourism business

A recent study revealed that 72% of travelers believe sustainable travel choices are important for preserving the planet for future generations. Travelers are searching for responsible ecotourism companies to guide them to their perfect getaway. The tourism industry,...
Eco-Friendly Travelers Are Ready. Are You?

Eco-Friendly Travelers Are Ready. Are You?

Choosing sustainable travel options like yours is, despite some economically challenging months of late, less of a choice and more of a default value statement for the two youngest generations of vacationing families and professionals. In fact, as reported in a...
Prepare your ecotourism brand with a PR crisis plan

Prepare your ecotourism brand with a PR crisis plan

Everything that makes ecotourism exciting also represents a potential challenge. Remote adventures, wild locations, and disconnection from the digital landscape are all awesome until extreme weather or political upheaval arrive. Many of the possible crisis situations...