by Matthew Everett | Dec 10, 2023 | Environmental and Green
Businesses that promote genuine sustainability deserve to be recognized for their efforts. But if almost every company is making efforts to reduce its impact, how can individual brands stand out? A recent survey found that 80 percent of U.S. businesses have some sort...
by Matthew Everett | Jun 28, 2022 | Environmental and Green
For years, socially conscious investment meant aligning your investments with your personal principles. Socially conscious investors could target green technology innovators or divest from fossil fuels or gun manufacturers. The ultimate goal was to get the best return...
by Admin | May 25, 2022 | Environmental and Green
According to a recent study, nearly 70 percent of consumers in North America are willing to pay more for environmentally conscious products, and 40 percent of respondents select brands based on how well they align with their personal beliefs, which, according to the...
by Anthony Cloud | Apr 1, 2022 | Environmental and Green
Environmental and sustainability goals have been spotlighted over the most recent years. For example, Goodyear announced in January that their tires will be made from 70% sustainable materials moving forward. It’s fairly easy for a large corporation to make its goals...
by Matthew Everett | Feb 24, 2022 | Environmental and Green
Not all public relations agencies are created equal. The founder of a tech startup doesn’t have the same PR needs as a marketing executive at a publicly traded manufacturing firm. A fashion designer won’t benefit from working with an agency connected to the...
by Lara Bergman | Dec 27, 2021 | Environmental and Green
You’re an expert in green products. You can speak eloquently about environmental concerns. But you are never the person the media calls when they need to talk to an expert on these matters. The reason why may have less to do with your expertise and more to do with the...