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Who’s Managing the Social Media Messaging About Your Environmental Initiatives?

Who’s Managing the Social Media Messaging About Your Environmental Initiatives?

by Heather Ripley | Dec 28, 2020 | Environmental and Green

Consumers are embracing environmentally friendly and sustainable practices, and it’s important to let the public know what your business is doing to help the planet. But your messaging and how it’s promoted can make or break your efforts as the public becomes more...
Why Promoting Your Environmental Brand is More Important Now than Ever

Why Promoting Your Environmental Brand is More Important Now than Ever

by Heather Ripley | Nov 12, 2020 | Environmental and Green

This year has seen people across the world grapple with a not only a major pandemic but additional challenges like hurricanes, wildfires and floods. Add to that news coverage of global climate change, pollution and habitat loss, and you have a very concerned public....
Use environmental PR to tackle the tough questions with confidence

Use environmental PR to tackle the tough questions with confidence

by Grayson Shockley | Oct 8, 2020 | Environmental and Green, Sustainability

If your sustainability-focused company is still on the fence about partnering with an environmental public relations team like Orange Orchard, consider for a moment that the benefits extend beyond netting more stories in valued media outlets and simply creating brand...
If Your Business is Adopting Green Tech Practices, Let your Customers Know

If Your Business is Adopting Green Tech Practices, Let your Customers Know

by Heather Ripley | Sep 10, 2020 | Environmental and Green, Green Energy/Clean Energy, Green Tech

Responsible technology is the shiny new thing, but that’s not necessarily bad! Technology is great, and if technology and green practices can find a meeting of the minds, it can mean a better world for all of us. Existing green tech includes technology that produces a...
Sustainable Public Relations Helps your Eco-Conscious Brand Deliver the Right Message

Sustainable Public Relations Helps your Eco-Conscious Brand Deliver the Right Message

by Heather Ripley | Sep 4, 2020 | Environmental and Green, Sustainability

There is a lot happening in the world lately. Pandemics, floods, fires, earthquakes, melting ice caps, species being added to the endangered list or becoming extinct – you name it, something is going on. With so many environmental issues in the news, on social...
Are Press Releases Still Needed to Promote Your Environmental Brand?

Are Press Releases Still Needed to Promote Your Environmental Brand?

by Joel Davis | Aug 3, 2020 | Environmental and Green

Years ago, marketing pundits predicted that the press release was dead, but guess what? It’s still alive and kicking! As part of a strategic environmental public relations campaign to promote your green business, press releases, when done well, can boost your...
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