Does Your Green Tech Brand Need a Boost?

Does Your Green Tech Brand Need a Boost?

How PR can change stale mindsets When it comes to disrupting the status quo, green tech companies need all the help they can get. Sure, it’s one thing to convince people who are already on your side. And it’s easy to connect with those who see your cause as a worthy...
When Will Green Tech Catch Up?

When Will Green Tech Catch Up?

Consumers are Waiting for Your Innovations I’m in the market for a new car. It continues to serve me well, but my 2007 crossover is showing its age. So, even though the thought of a car payment pains me, I’m starting to research something newer and more fuel...
Electric Vehicles are Coming. Is Your Home Ready?

Electric Vehicles are Coming. Is Your Home Ready?

Make Sure Your Home — or Your Future Home — is EV Charging Ready Electric vehicles and plug-in hybrids are a trend you can’t afford to ignore. While the U.S. is behind the rest of the world when it comes to electric vehicle adoption, EV sales are taking off. In 2018,...
A Luxurious Shade of Green

A Luxurious Shade of Green

Using PR to promote green tech advances in leisure activities As an adjective, “green” means a lot of things to a lot of people. For some, it means being mindful of the environmental effects of the minutiae of life. For others, it means ensuring the production of...
Investors Can Power Your Green Tech Breakthrough

Investors Can Power Your Green Tech Breakthrough

If you catch their attention through public relations Wouldn’t it be great if the best ideas for saving our planet automatically gained acceptance and buy-in? That would be a perfect world for sure, but the reality is that every great idea needs investors — people...