by Matthew Everett | Dec 10, 2019 | Green Tech
The rise of renewables Earlier this year, Bill McKibben offered a surprisingly optimistic view on climate change. McKibben, the author of the 1989 eco-classic “The End of Nature,” argued in “The New York Review of Books” that solar and wind power will replace fossil...
by Joel Davis | Sep 26, 2019 | Green Tech
How PR can change stale mindsets When it comes to disrupting the status quo, green tech companies need all the help they can get. Sure, it’s one thing to convince people who are already on your side. And it’s easy to connect with those who see your cause as a worthy...
by Jared Sebby | Sep 20, 2019 | Environmental and Green, Green Tech
These days, consumers want to know technology companies are doing the right thing when it comes to the environment, but don’t expect them to take your word for it. Informed Consumers Consumers want more transparency from the companies they support. Stories about how...
by Shannon Bryant | Sep 2, 2019 | Green Tech
Consumers are Waiting for Your Innovations I’m in the market for a new car. It continues to serve me well, but my 2007 crossover is showing its age. So, even though the thought of a car payment pains me, I’m starting to research something newer and more fuel...
by Heather Ripley | Aug 8, 2019 | Green Tech
Make Sure Your Home — or Your Future Home — is EV Charging Ready Electric vehicles and plug-in hybrids are a trend you can’t afford to ignore. While the U.S. is behind the rest of the world when it comes to electric vehicle adoption, EV sales are taking off. In 2018,...
by Joel Davis | Aug 8, 2019 | Green Tech
Using PR to promote green tech advances in leisure activities As an adjective, “green” means a lot of things to a lot of people. For some, it means being mindful of the environmental effects of the minutiae of life. For others, it means ensuring the production of...
