by Amanda Greever | Sep 17, 2024 | Nonprofit
Money. It’s what makes the world go around, isn’t it? It’s how we buy food and necessities for our families. It’s how businesses pay their bills and keep the lights on. It’s what allows your favorite nonprofit to keep doing the good work it’s doing. But times are...
by Grayson Shockley | Sep 11, 2024 | Nonprofit
Giving Season is now less than two months away, and as your organization prepares, it’s a good idea to step back and look at your marketing plan. You’re likely ready to post regular content on social media, ensure prompt distribution of direct mailers to your base,...
by Heather Ripley | Aug 26, 2024 | Nonprofit
For most nonprofit organizations, being able to adapt and change during disruptive times is essential. Bouncing back from a crisis is difficult for any business. But when the organization relies on trust to meet its fundraising goals, resiliency and integrity are...
by Grayson Shockley | Aug 9, 2024 | Nonprofit
For nonprofits, maintaining an impeccable level of credibility, trust and transparency at all times is a must. With so many passionate organizations campaigning for their causes, small missteps in messaging can sway your supporters to commit their donations elsewhere....
by Rob Slaughter | Jul 22, 2024 | Nonprofit
I grew up watching my mother make an impact on my hometown community as the marketing director for United Way. I vividly remember late nights, excruciatingly long weeks and taking part in my fair share of donation campaigns. Regardless of whether those campaigns were...
by Grayson Shockley | Jul 8, 2024 | Nonprofit
Compared to generally successful for-profit businesses, nonprofits are often at a distinct disadvantage when it comes to premium resources for marketing and attracting donors. Many rely almost solely on volunteer efforts and grassroots tactics to get the word out...
