by Anthony Pecoraro | Feb 12, 2026 | Pet Industry Public Relations
The pet industry isn’t just resilient — it’s booming. U.S. pet industry spending hit a record $152 billion in 2024 and is expected to keep climbing, according to the American Pet Products Association. For franchise brands, that growth presents a powerful opportunity:...
by Anthony Cloud | Feb 10, 2026 | Pet Industry Public Relations
Pet owners don’t experiment when it comes to their animals. Food, supplements, grooming and wellness products are decisions rooted in trust and safety. That’s why having a pet industry public relations strategy plays a critical role in brand growth. In this market,...
by Grayson Shockley | Jan 20, 2026 | Pet Industry Public Relations
For pet brands with franchise systems, simply having great products and services isn’t enough. Prospective customers and even candidates for pet franchise ownership increasingly rely on intelligent search tools, including generative AI like ChatGPT and Gemini, to make...
by Casey Beaman | Jan 15, 2026 | Pet Industry Public Relations
At my house, compliments travel fast. Sometimes I will tell one of my sons, “great job, buddy,” and before I can even finish the sentence, our dog Champion comes trotting in with his ears perked up. I can’t decide if he thinks the praise is about him or if he is...
by Lara Bergman | Dec 23, 2025 | Pet Industry Public Relations
The pet industry is booming. From premium foods and veterinary care to grooming, boarding and boutique retail, taking care of our fur babies is big business. But as more brands compete for attention, pet franchises must go beyond advertising to truly stand out. That’s...
by Josh Hurst | Dec 18, 2025 | Pet Industry Public Relations
Within the pet industry, brands can highlight their love for animals in more ways than one, not only by creating high-quality products and services, but also by supporting relevant nonprofits. Indeed, one of the defining virtues of the pet industry is how many...
