by Amanda Greever | Aug 14, 2019 | Plant-based and Vegan
Whether it’s a trend or a movement, the plant-based and vegan industry is becoming a major player in society today. A recent Barclays report estimates the market for alternative meat could reach $140 billion over the next 10 years, which means the animal-free industry...
by Heather Ripley | Aug 14, 2019 | Plant-based and Vegan
Five questions to ask to find the right vegan public relations agency. We’re seeing the start of a golden age for vegan and vegetarian brands. In 2019, demand for plant-based foods has gone mainstream. It’s no longer a niche market sector. It’s big business — and it’s...
by Heather Ripley | Jul 19, 2019 | Plant-based and Vegan
The meat alternative industry is blossoming in an increasingly crowded and competitive field, but smaller brands still have the opportunity to shine. As immense consumer demand leads to supply chain issues for some of the biggest names in the market, other companies...
by Joel Davis | Jul 5, 2019 | Plant-based and Vegan
The recipe for successful vegan public relations doesn’t have to be fancy, but it calls for quality ingredients. In January 2019, the U.K food chain Greggs Plc, known for selling no-frills, basic grub, launched a vegan sausage roll. Bloomberg reports that, through...
by Matthew Everett | Jun 21, 2019 | Plant-based and Vegan
For all the news about plant-based diets going mainstream, there’s some context that puts the most frequently cited statistics in sobering perspective. For example, the number of Americans who identify as vegan rose 600% between 2014 and 2017. But the actual numbers...
by Amanda Greever | May 30, 2019 | Plant-based and Vegan
David Attenborough’s documentary “Climate Change — The Facts” debuted on BBC One on April 18, 2019. It features footage of an orangutan trying to stop a bulldozer from destroying its habitat. It’s heartbreaking to see. As you probably figured out, he didn’t win. These...
