by Heather Ripley | Oct 23, 2019 | Plant-based and Vegan
Launching your vegan or plant-based food or beverage product to the mass market can be an incredibly confusing time. You’ve spent sleepless nights and countless dollars on research, planning and development. You’re now just a few weeks or months away from taking your...
by Heather Ripley | Oct 22, 2019 | Plant-based and Vegan
Consumers are changing, and no business wants to get left behind. In 2019, it seems like every major brand has realized the same thing: More consumers than ever want plant-based food options, and they’ll pay good money to get them. Meanwhile, concerns about the health...
by Shannon Bryant | Oct 2, 2019 | Plant-based and Vegan
Solving the Vegan Identity Crisis When you make sweeping lifestyle changes, why do you make them? Maybe you’re making a commitment to lose weight, exercise or eat healthier. Maybe you’re going plastic-free or even stopping smoking. For changes like these, your...
by Joel Davis | Sep 6, 2019 | Plant-based and Vegan
Burger King’s Impossible Whopper has lived up to its name, becoming a “whopper” of a success in an arena where plant-based foods have never quite gained traction. Writing for The Takeout, Kevin Pang called the national launch a gamechanger for the fast food industry’s...
by Amanda Greever | Aug 14, 2019 | Plant-based and Vegan
Whether it’s a trend or a movement, the plant-based and vegan industry is becoming a major player in society today. A recent Barclays report estimates the market for alternative meat could reach $140 billion over the next 10 years, which means the animal-free industry...
by Heather Ripley | Aug 14, 2019 | Plant-based and Vegan
Five questions to ask to find the right vegan public relations agency. We’re seeing the start of a golden age for vegan and vegetarian brands. In 2019, demand for plant-based foods has gone mainstream. It’s no longer a niche market sector. It’s big business — and it’s...
