by Heather Ripley | Feb 20, 2020 | Plant-based and Vegan
It’s happening. The meat industry is coming for plant-based meat alternatives. Ads touting the evils of meat alternatives are hitting TV, online and print. According to an article in the South Florida Sun Sentinel: The ads seem to imply that not only is a faux burger...
by Grayson Shockley | Feb 7, 2020 | Plant-based and Vegan
Eons ago in 2017, it was reported by Supermarket News that plant-based trends were skyrocketing: Thirty-six percent of consumers buy plant-based meats; 26% of consumers say they have reduced their consumption of meat in the past 12 months; and 58% of adults drink...
by Matthew Everett | Feb 5, 2020 | Plant-based and Vegan
Vegan brands face a unique challenge. Whether it’s cruelty-free cosmetics or a new restaurant, few businesses can survive, much less thrive, by appealing only to consumers who strictly avoid animal-based products. But how do you persuade a wider audience that your...
by Grayson Shockley | Jan 28, 2020 | Plant-based and Vegan
Not just for food, festivals celebrating the plant-based and vegan lifestyles are popping up everywhere. From the latest kombucha beer to cruelty-free cosmetics and vegan shoes, plant-based festivals are spotlighting an unbelievably diverse array of products made in...
by Joel Davis | Jan 24, 2020 | Plant-based and Vegan
How to communicate your value, be inclusive and connect with vegans and flexitarians alike Veganism made its way into the mainstream in 2019, and with Big Food taking notice and getting heavily involved, it’s more important than ever that you execute the proper...
by Brianna Langley | Jan 17, 2020 | Plant-based and Vegan
Plant-based products and foods are available for a specific group of conscientious American consumers that’s quickly growing. In fact, meat alternative sales in North America have grown 37% from 2017 to 2019, according to the International Produce Group. Reaching a...
