by Seth Norris | Jul 8, 2025 | Uncategorized
Pet industry public relations will help launch your new product into the headlines. Your brand has put a lot of work into the new product and it’s time to reap the benefits for the animals and for your company. So, let’s examine a few ways that PR will...
by Casey Beaman | Jun 10, 2025 | Animal Welfare, Uncategorized
When Michael Scott accidentally starts a rumor about a coworker in The Office, it quickly threatens to derail that person’s reputation. In true Michael fashion, his solution isn’t to quietly correct it…it’s to start a rumor about everyone in the office so no one feels...
by Anthony Pecoraro | May 8, 2025 | Uncategorized
It’s almost guaranteed you have a story that deserves to be told. Sometimes, making a post on Facebook or another social platform just won’t cut it. At Orange Orchard, we believe in the power of storytelling to connect people with purpose through animal welfare PR...
by Seth Norris | Apr 23, 2025 | Uncategorized
You don’t want just anybody representing your pet franchise. Even if they have all the money and business experience in the world, they still may not be the right fit for what your brand is trying to accomplish. With pet franchise public relations, you can help...
by Grayson Shockley | Mar 10, 2025 | Uncategorized, Wildlife Rehab
When species like Sunda tigers, Sumatran elephants and hawksbill turtles are critically endangered, each individual life is precious and must be protected. For organizations like yours that work tirelessly to save animals like these through wildlife rehabilitation...
by Anthony Pecoraro | May 17, 2024 | Uncategorized
Earned media coverage is a powerful way for nonprofits to influence a larger audience. While some media coverage – like advertisements or sponsorships—are paid for, earned media is gained organically through news segments, feature articles and podcasts, for example....
