by Rob Slaughter | Jan 8, 2025 | Animal Welfare
My first experience with volunteer work dates back 20 years when I spent a summer at my hometown animal shelter. Admittedly, I didn’t realize how much assistance these organizations needed until I had this experience. Aside from a constant need for steady donations, I...
by Lara Bergman | Dec 17, 2024 | Animal Welfare
Can you imagine if Dr. Dolittle was real and worked in public relations? His ability to talk with the animals would allow them to dictate an interview that would be, “paws”-down, one of the best-read stories in the world. Since we don’t have a real Dr. Dolittle to do...
by Julie Gause | Dec 16, 2024 | Animal Welfare
Although the public hears news about the recovery of big cats from homes unable to manage them or the rescue of lions and tigers from entertainment venues, the day-to-day work of rescue groups often goes unnoticed. When fundraising depends on staying top-of-mind with...
by Rob Slaughter | Dec 11, 2024 | Animal Welfare
Between 2018 and 2022, the average animal welfare donation increased by 18%. Likely, those increases weren’t a surprise for organizations on the receiving end. They were probably part of a strategic plan, and in the world of animal welfare, an effective communication...
by Anthony Pecoraro | Dec 11, 2024 | Animal Welfare
Wild animal foundations worldwide are racing against time to gain awareness about their causes. Habitat destruction, poaching, and climate change are accelerating the decline of species across the globe, according to the National Wildlife Federation. To reverse this...
by Anthony Pecoraro | Nov 21, 2024 | Animal Welfare
In the United States, a staggering 10 million animals die from abuse or cruelty annually. Animal welfare organizations play a critical role in advocating for their well-being and driving positive change. Effective animal welfare public relations tactics are essential...
by Anthony Cloud | Nov 21, 2024 | Animal Welfare
Your wildlife foundation works hard to champion your animal of choice. Whether it’s fighting to end wildlife farming or keeping monkeys and big cats out of captivity, you are passionate about your mission. With time and effort, you have been able to reach your funding...
by Rob Slaughter | Nov 5, 2024 | Animal Welfare
There is so much information on the internet that you can’t control all of it. But you can control your stories, message and mission with the expertise of a seasoned animal welfare public relations team. Earned media holds more weight than paid media in today’s world....
by Lara Bergman | Nov 5, 2024 | Animal Welfare
Whether your mission is to save the lives of or advocate for positive legislation on behalf of wild or domesticated animals, your foundation needs to make a splash. There are more than 50,000 animal organizations in the United States. That means that your foundation...
by Lara Bergman | Oct 21, 2024 | Animal Welfare
As an animal welfare organization, you know all too well that regulations surrounding animals can change frequently. Not only are new laws put into place on the federal level, many states often augment those laws with additional layers of protection. From the Animal...
