Crisis management for cruelty free brands

Crisis management for cruelty free brands

As the demand for cruelty free products increases faster than ever before, so does your brand awareness. Overall, this can be great for your company, but what if something was to take a turn for the worse? When donning the cruelty free label, you are expected to hold...
We Won’t Pull the Wool over Your Eyes

We Won’t Pull the Wool over Your Eyes

Many businesses can say that they care about animal welfare and believe in producing cruelty free products.  Sadly, not everyone stands behind what they say. Orange Orchard is a PR Firm that walks the walk and talks the talk.  We stand behind the mission to make the...