by Heather Ripley | May 15, 2026 | Nonprofit
Public relations is one of the most effective ways nonprofits can build trust and visibility without stretching a limited marketing budget. While paid advertising can be costly and short-lived, a strong nonprofit public relations strategy focusing on earned attention...
by Lara Bergman | May 11, 2026 | Animal Welfare
When a major campaign ends or a grant cycle closes, it can feel like your conversations with donors stop. But instead of going quiet between fundraising efforts, your animal welfare organization should keep the lines of communication open. This helps you maintain...
by Josh Hurst | May 9, 2026 | Wildlife Rehab
For wildlife rehab organizations, every animal rescue is reason to celebrate. And even for those who work in the field for many years, potentially meeting and helping countless different animals along the way, it’s easy to remember some of the specific rescues that...
by Grayson Shockley | May 5, 2026 | Animal Welfare, Wildlife Rehab
For wildlife sanctuaries, trust is everything. Donors, volunteers, partners, and the public all believe that sanctuaries should adhere to one primary belief: that animals in their care are being treated responsibly and ethically. When that trust is questioned, even...
by Casey Beaman | May 3, 2026 | Nonprofit
Remember the telephone game? One person starts with a clear message, passes it along, and by the time it reaches the last person, it barely resembles what was originally said. If you help lead a nonprofit foundation, something similar can happen with your mission. You...
by Admin | May 2, 2026 | Animal Welfare
You don’t need a crisis to know how quickly public opinion can shift. In today’s news cycle, a single allegation tied to animal welfare can move from a niche concern to a national headline in hours. Whether it’s a viral video, an activist report or an investigative...
by Amanda Greever | Apr 29, 2026 | Nonprofit
The headlines from the past year have been bleak: “Animal shelters are in crisis” “The crisis in our nation’s animal shelters: too many animals, too little support” “Undervalued and Underfunded: The Quiet Crisis Facing Animal...
by Anthony Cloud | Apr 23, 2026 | Animal Welfare
Advocacy campaigns often focus on policy language, lobbying strategies and coalition-building. While these elements are essential, many legislative victories begin long before a bill reaches a committee hearing. They begin with public understanding. That’s why having...
by Seth Norris | Apr 19, 2026 | Environmental and Green
Ocean conservation PR tactics can help get out authentic messaging about your corporate sponsorships and help you attract more moving forward. Billions are donated yearly with corporate partnerships making up a good-sized chunk of that money. However, corporate giving...
by Rob Slaughter | Apr 17, 2026 | Animal Welfare
You landed the coverage. Awareness increased. Impressions climbed into the millions. Then a board member asks a simple question: How did this move the needle? That is the moment when foundation PR either builds credibility or raises new questions. If your organization...
