by Seth Norris | Jun 12, 2025 | Pet Industry Public Relations
Household pet spending is expected to increase by 113% in total industry spending to $261 billion by 2030 per a recent survey. As more businesses look to cater to our love for pets, it may be worth examining if a franchise system is right for you to help sustain...
by Casey Beaman | Jun 10, 2025 | Animal Welfare, Uncategorized
When Michael Scott accidentally starts a rumor about a coworker in The Office, it quickly threatens to derail that person’s reputation. In true Michael fashion, his solution isn’t to quietly correct it…it’s to start a rumor about everyone in the office so no one feels...
by Lara Bergman | Jun 5, 2025 | Wildlife Rehab
In the world of wildlife rehabilitation, research is king. The research you conduct is crucial to improving the well-being of the animals you serve. They identify and examine the underlying reasons for the animal’s suffering. These studies also help your organization...
by Grayson Shockley | Jun 3, 2025 | Pet Industry Public Relations
For companies designing, manufacturing and/or selling pet-related products, there’s arguably much less room for error than most other retail brands. Pets are members of the family, and food, treatments, toys and shelters all have to meet and exceed customer...
by Grayson Shockley | May 27, 2025 | Wildlife Rehab
When I step back and consider the astonishing rate of human population growth during my life alone (about 60% more), it’s easier to perceive the incredible strain placed on the other species with whom we share this planet. In fact, many sources like the NWRA report...
by Seth Norris | May 22, 2025 | Pet Industry Public Relations
In 2023, Americans spent $147 billion on their pets. I know my wife and I contributed a chunk of that. How can your franchise get a piece of that volume from people like us and the rest of the consumers without sacrificing your values as a brand? Pet industry public...
by Amanda Greever | May 22, 2025 | Pet Industry Public Relations
Pets have always been a part of my life. We had a couple of dogs throughout the years, but I’m hard-pressed to remember a time we didn’t have a cat in the house when I was growing up. There was Morris, who was named after the 9Lives cat food mascot. Whiskers was a...
by Lara Bergman | May 15, 2025 | Animal Welfare
When you run an animal sanctuary, you know that receiving donations is critical to fulfilling your mission. You rely on these donations to provide food, shelter and medical care to the animals in your charge. And while you are thankful for the individual donations you...
by Rob Slaughter | May 13, 2025 | Cruelty Free
PETA estimates that around 47% of the National Institute of Health (NIH) funded research involves some form of animal experimentation. What’s worse is that around 80% of the world still allows animal testing. We need to do better. We live in a consumer market....
by Anthony Pecoraro | May 8, 2025 | Uncategorized
It’s almost guaranteed you have a story that deserves to be told. Sometimes, making a post on Facebook or another social platform just won’t cut it. At Orange Orchard, we believe in the power of storytelling to connect people with purpose through animal welfare PR...
