by Lara Bergman | Aug 11, 2026 | Nonprofit
We all have that one friend: the only time they call or come around is when they want money. If your nonprofit’s marketing budget only contacts your donors when you are conducting a fundraiser, you’re basically that friend. But a strategic public relations approach...
by Lara Bergman | Aug 11, 2026 | Ocean Conservation
Imagine you’re at a backyard barbecue. Someone asks what you do, and you reply, “I work in ocean conservation.” They nod, and the conversation moves on. Now imagine saying, “I help protect sea turtles from mistaking plastic bags for...
by Lara Bergman | Aug 11, 2026 | Animal Welfare
Every day, animal welfare nonprofits make a difference. You rescue neglected animals, protect wildlife, support adoptions and speak up for those who can’t speak for themselves. It’s meaningful work, but too often those stories fail to reach the people who...
by Jennifer Holder | Aug 9, 2026 | Wildlife Rehab
When we think of wildlife rehabilitation, our minds often jump to high-stakes, dramatic rescues — an eagle tangled in netting or a bobcat rescued from a wildfire. While these intense moments are undeniably vital, they represent only a tiny fraction of what it...
by Lara Bergman | Aug 4, 2026 | Animal Welfare
One day, there are a few empty kennels. The next, every run is full, the phones won’t stop ringing and another animal is waiting at the door. For animal shelters, intake surges have become an unfortunate reality. Economic uncertainty, natural disasters, cruelty...
by Casey Beaman | Aug 3, 2026 | Animal Welfare
Credibility is one of an animal foundation’s greatest assets. Donors, grant makers, volunteers and corporate partners all want to support organizations they trust, and a thoughtful animal foundation public relations strategy can help build that trust through...
by Admin | Aug 2, 2026 | Animal Welfare
Animal welfare organizations are achieving great things in the United States. The Best Friends Animal Society 2025 Data Report confirms, for example, that U.S. shelters achieved an 82.5% national save rate that year, a 12-percentage-point increase since 2016. Yet the...
by Amanda Greever | Jul 29, 2026 | Animal Welfare
Ask someone to name a marine species that needs protection and you’ll probably hear the same answers: sea turtles, dolphins, whales and maybe sharks. They’re the celebrities of the ocean conservation world, attracting attention, funding and media coverage...
by Anthony Cloud | Jul 23, 2026 | Animal Welfare
Every animal foundation has stories worth telling. Whether it’s a rescued dog finding a forever home or a neglected horse receiving life-saving care, telling the story can inspire action from those who read it. Having an effective animal foundation public relations...
by Seth Norris | Jul 19, 2026 | Wildlife Rehab
It’s release day. The journey of rehabilitation for one orangutan, elephant or animal you’ve successfully helped bring out of a horrible situation, is finally here. Your first thought is probably not about how we can leverage this for more awareness or...
