by Grayson Shockley | Jan 20, 2026 | Pet Industry Public Relations
For pet brands with franchise systems, simply having great products and services isn’t enough. Prospective customers and even candidates for pet franchise ownership increasingly rely on intelligent search tools, including generative AI like ChatGPT and Gemini, to make...
by Casey Beaman | Jan 15, 2026 | Pet Industry Public Relations
At my house, compliments travel fast. Sometimes I will tell one of my sons, “great job, buddy,” and before I can even finish the sentence, our dog Champion comes trotting in with his ears perked up. I can’t decide if he thinks the praise is about him or if he is...
by Anthony Pecoraro | Jan 13, 2026 | Uncategorized
Public concern about the ocean is rising fast – and for good reason. With the National Oceanic and Atmospheric Administration (NOAA) reporting record-breaking ocean temperatures and widespread coral stress this year, people are looking for clear, reliable information...
by Anthony Cloud | Jan 8, 2026 | Animal Welfare
Animal sanctuaries do remarkable work every day, yet many still struggle with a persistent challenge: even the most dedicated supporters don’t always see the full scope of impact happening behind the scenes. That disconnect creates a donor visibility gap, and filling...
by Seth Norris | Dec 30, 2025 | Wildlife Rehab
When it comes to traditional wildlife rehab facility PR, most organizations aren’t thinking about getting attention of TikTok influencers. Most nonprofits are thinking about fundraising, grant writing, or other communication efforts. But here’s the new reality,...
by Amanda Greever | Dec 29, 2025 | Animal Welfare
Many wildlife sanctuaries rely on social media to tell their stories. A cute photo here, a quick update there, a fundraiser when things get tight. It feels productive because the feed is active and followers respond with likes and hearts. But activity is not the same...
by Rob Slaughter | Dec 26, 2025 | Animal Welfare
Every business, brand or organization has a moment that sparked its mission – wildlife foundations are no different. For me, it all clicked when I was 18 and came across a box of abandoned puppies on the side of the road. That moment made me sure I’d only adopt a pet....
by Lara Bergman | Dec 23, 2025 | Pet Industry Public Relations
The pet industry is booming. From premium foods and veterinary care to grooming, boarding and boutique retail, taking care of our fur babies is big business. But as more brands compete for attention, pet franchises must go beyond advertising to truly stand out. That’s...
by Josh Hurst | Dec 18, 2025 | Pet Industry Public Relations
Within the pet industry, brands can highlight their love for animals in more ways than one, not only by creating high-quality products and services, but also by supporting relevant nonprofits. Indeed, one of the defining virtues of the pet industry is how many...
by Heather Ripley | Dec 16, 2025 | Animal Welfare
Effective animal fundraising public relations doesn’t just shape a narrative. It transforms how your nonprofit connects with supporters. Donors are inspired to act when they understand your mission, feel emotionally connected and see the impact of their...
