by Holly Moore | Sep 17, 2021 | Cruelty Free
You take pride in knowing your company offers cruelty-free products. Does the public know how dedicated you are to the well-being and safety of animals? How well are you relaying your message to your consumers and community? Build your brand the right way. Make an...
by Anthony Cloud | Sep 15, 2021 | Cruelty Free
The idea of testing products on animals was associated with the cosmetic industry for many years. As more information became available about the harm these tests were causing, there has been an active push to end these types of tests from both The Humane Society and...
by Cole Carver | Sep 14, 2021 | Animal Welfare, Cruelty Free
In the animal welfare space, donors are often some of your most important relationships. They can come and go as they please, so making sure they find value in your cause is paramount. Seeing donors as more than just a piggy-bank could be the key to growing your...
by Audrey Love | Sep 13, 2021 | Plant-based and Vegan
Veganism has more or less become mainstream over the past decade, with about four percent of the U.S. population practicing a vegan lifestyle. If you want your mainstream brand to hop on the vegan train, there’s going to be some competition, as this is more than a...
by Mark Clifford | Sep 10, 2021 | Plant-based and Vegan
A recent report published by FONA International, a leading global manufacturer of food and beverage flavors, shares some interesting insight into plant-based food market trends: The plant-based food market is valued at a growing $5 billion The number of Americans...
by Grayson Shockley | Sep 7, 2021 | Uncategorized
Unless you run in investor circles, you may not have encountered the term “Environmental, Social, Governance” or, simply, ESG. This term refers to a particular investment strategy that prioritizes corporate social responsibility and ethical business practices for...
by Grayson Shockley | Sep 6, 2021 | Ecotourism
If there’s been a silver lining to the pandemic, it’s that the needs of our planet have come more into focus for millions. One example is that those of us with a strong desire to travel, antsy from months of quarantine and work-from-home scenarios, began to explore...
by Amanda Greever | Sep 3, 2021 | Cruelty Free
There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political. Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t...
by Matthew Everett | Sep 3, 2021 | Environmental and Green
Recently, the City of Knoxville received a $4.8 million federal grant for more electric transit buses. In addition to that, Knox County Schools have been installing solar panels on select schools in the district. These are just two examples that showcase how local and...
by Lara Bergman | Sep 1, 2021 | Animal Welfare
Garnering attention for your animal welfare organization or the animal issues your company supports involves more than just posting compelling pictures of the beautiful creatures you are working to help. To stand out and secure the donors who help you achieve your...
