by Jared Sebby | Nov 15, 2019 | Cruelty Free
The United States government’s regulations are finally beginning to catch up with public sentiment, with the Environmental Protection Agency announcing a shift away from animal testing in the coming years. The move comes at a time when consumers are becoming more...
by Amanda Greever | Nov 13, 2019 | Green Construction
I believe we should never stop learning, no matter our age. I’ve been fortunate as a team member at Orange Orchard to be able to expand my horizons in a number of ways. For example, I’m more conscious of the eco-friendliness of the products I use or how my actions can...
by Matthew Everett | Nov 11, 2019 | Environmental and Green
Making a commitment to sustainability is an essential step for any brand in 2019. More and more consumers expect social and environmental responsibility to be a priority for the companies they spend their money with, and that trend will continue as the spending power...
by Rob Slaughter | Nov 9, 2019 | Plant-based and Vegan
The plant-based movement is not something we should consider an outlier anymore. It is more than a trend — it’s becoming a way of life. Nonprofit organizations like The Humane Society of the United States support movements like Meatless Monday, an initiative revived...
by Kaitlyn Clark | Nov 5, 2019 | Cruelty Free
As winter approaches, many consumers are looking to update their cold-weather wardrobe with new stylish wear. For those newer to a vegan lifestyle, it can be confusing to navigate the garment industry and choose products that are made with animal kindness in mind. For...
by Heather Ripley | Nov 5, 2019 | Cruelty Free
Like many of my female friends, I love a great handbag — a classy, attention-grabbing purse with clean lines and great design. But over the past couple of years, I’ve been researching more about the products I buy and trying to buy cruelty free in every aspect of my...
by Joel Davis | Nov 5, 2019 | Ecotourism
After years of binging on tourist dollars, small historic cities throughout the U.S. are starting to experience tourism hangovers. Ecotourism companies stand to benefit from a growing backlash against traditional tourism in these areas. It’s the perfect opportunity to...
by Grayson Shockley | Oct 30, 2019 | Sustainability
With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...
by JD Sizemore | Oct 28, 2019 | Plant-based and Vegan
How the right PR agency can boost your brand during the vegan boom From food to clothing to makeup, veganism is taking center stage in America. If you’re a vegan brand, now is the time to take advantage of the cultural shift that’s happening before the market gets...
by Grayson Shockley | Oct 24, 2019 | Nonprofit
Even more so than for-profits, a nonprofit foundation’s success lies in a clean, untattered reputation and sterling public appearance. Perhaps you’ve invested in a PR campaign to tell your story to the public and enhance visibility of your mission, but there’s much...
