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Get noticed with a PR partner that understands your cause

Get noticed with a PR partner that understands your cause

by Amanda Greever | Nov 3, 2020 | Animal Welfare

Have you ever heard of a hedgehog house? No? Neither have I, but the structures have been making waves recently. After it was announced that Aldi would begin selling “igloo hedgehog houses,” some animal rights groups came out saying the little houses could prove...
Small gestures can add up to big changes

Small gestures can add up to big changes

by Amanda Greever | Aug 13, 2020 | Plant-based and Vegan

Since we are part of the problem, we are working to be part of the solution. That line is at the end of a recent Burger King video that discusses the burger chain’s new campaign to reduce methane emissions and have a positive impact on the climate . Essentially,...
Is Your Animal Welfare Foundation Prepared for a PR Crisis?

Is Your Animal Welfare Foundation Prepared for a PR Crisis?

by Heather Ripley | Mar 14, 2020 | Animal Welfare

Even the best managed animal welfare nonprofit foundations can find themselves in a PR crisis sometimes. An executive director could fail to uphold the ethical values that supporters expect, a volunteer could find themselves in hot water on social media, or something...
Don’t Be Cruel: Connect your animal-friendly brand with responsible consumers

Don’t Be Cruel: Connect your animal-friendly brand with responsible consumers

by Matthew Everett | Oct 10, 2019 | Cruelty Free

People may disagree about whether humans have the right to kill animals or use them in scientific research. But it’s becoming increasingly difficult to support the scale of animal exploitation happening in the U.S. in 2019. By the numbers Meat consumption is at an...
An invested PR company will help you fight the good fight

An invested PR company will help you fight the good fight

by Amanda Greever | Sep 12, 2019 | Animal Welfare

Did you hear the news? In July, New York just became the first state in the country to ban cat declawing. It took more than four years to get this bill signed into law, but it’s finally happened. Violators face a fine of up to $1,000, although there can be medical...
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