A Good PR Strategy Draws Volunteers

A Good PR Strategy Draws Volunteers

While your animal welfare organization has markedly different goals than a corporation, both have a need for visibility. But what most nonprofits need that for-profit corporations don’t need are volunteers. Most nonprofits have to have volunteers to carry out tasks...
Create exponential growth with earned media

Create exponential growth with earned media

It’s not easy getting your message out there, is it? No matter how amazing your cause, it can be tough to reach an audience or make them care about it. When it comes to animal welfare issues, all too often they don’t land in the spotlight until something horrible has...