Using PR to Promote Ecotourism

Using PR to Promote Ecotourism

Being mindful of the environment pays off Consumers are changing. They are seeking out experiences — not things — and making more informed choices about their purchases. Not only do they want to know that companies are dedicated to protecting the environment, they...
Don’t Let Your Customers Down

Don’t Let Your Customers Down

Your customers are environmentally conscious. Are you? Shoppers are getting choosier. They know what they want, and they’re willing to spend money to get it. But, in this case, it isn’t a new doodad or a gadget or a pumpkin spice whatever. What they want is to know...