The Hottest Thing in Fashion is Cruelty-Free

The Hottest Thing in Fashion is Cruelty-Free

Between the world of beauty and the haute couture, the fashion-conscious are flocking to animal-friendly brands and designers. As the rest of the country follows California’s lead in banning fur sales and animal cosmetic testing, cruelty-free brands are expected to...
What cruelty-free means for your brand’s future

What cruelty-free means for your brand’s future

Numerous polls show that the vast majority of our world’s population agrees that animal testing for the purpose of consumer goods is wrong, and many consumers are putting their money where their mouth is. According to Cruelty Free International, the top nine animal...
One consumer product, hold the cruelty, please

One consumer product, hold the cruelty, please

Consumerism has taken on many trends since World War II, with several technological and cultural factors altering the way people spend their money. From post-war manufacturing uniformity to the modern era’s more discerning consumers, there’s been a lot of change in...