by Grayson Shockley | Oct 30, 2022 | Animal Welfare, Cruelty Free
In one major win, pressure from champions of animal welfare and cruelty free entertainment persuaded a ticketing service to cease the sale of tickets to circuses that still feature animals in India. A little further west, Egyptair chose not to renew its contract to...
by Seth Norris | Sep 8, 2022 | Cruelty Free
Would you follow a leader who you didn’t trust? Would you buy a product you didn’t believe in? Having a connection to your audience is everything, and cruelty free public relations can help you bridge that gap. Thanks to social media, it’s easier than ever to get...
by Grayson Shockley | Jul 28, 2022 | Cruelty Free
Countless brands today are touting their animal friendly methods for arriving at their finished products, but only a select number earn the right to showcase certifications such as Leaping Bunny that verify their claims. Many consumers, however, simply don’t know to...
by Amanda Greever | Jun 28, 2022 | Cruelty Free
Everyone loves a cute puppy, right? Oooh, a cute kitten is even better! Oh, who am I kidding? We love cute furry critters, no matter what kind they are. Back in 2007, the ASPCA brought in millions for their cause by showing those same cute furry babies in cages and...
by Lara Bergman | Jun 10, 2022 | Cruelty Free
While much has been written and said about the commitment of younger generations to save us all from the perils of Climate Change, it is also true that Millennials and Generation Z lead the charge to protect the world’s animals from a cruel existence. But those groups...
