by Admin | May 30, 2024 | Cruelty Free
In today’s market, consumers are becoming increasingly conscious of the impact their purchasing decisions have on the environment. As a brand looking to connect with your audience on a deeper level, it’s crucial to communicate your ethical sourcing practices. By...
by Admin | Oct 16, 2023 | Cruelty Free
It’s no surprise that the modern consumer seeks out cruelty-free products. As competition arises in the space, is your brand prepared to share its message in a unique way? Through cruelty-free public relations, your message can be spread in a different way that...
by Deborah Mauldin | Dec 30, 2020 | Cruelty Free
Many businesses can say that they care about animal welfare and believe in producing cruelty free products. Sadly, not everyone stands behind what they say. Orange Orchard is a PR Firm that walks the walk and talks the talk. We stand behind the mission to make the...
by Heather Ripley | Dec 4, 2019 | Cruelty Free
We are in an age where consumers demand transparency when making purchasing decisions, and they have the tools and support to make decisions aligned with their values. Think of the changes in fast food menus, it’s now mandatory that calorie counts are posted clearly...
by Heather Ripley | Nov 15, 2019 | Cruelty Free
The United States government’s regulations are finally beginning to catch up with public sentiment, with the Environmental Protection Agency announcing a shift away from animal testing in the coming years. The move comes at a time when consumers are becoming more...
