5 Things Your Ecotourism Guests Need to Know

5 Things Your Ecotourism Guests Need to Know

Tourism is no longer just about where people want to go on vacation. Great ecotourism PR has to be based on the why and the how. People still want to hit the road or hop a plane to a faraway place, but many consumers are concerned about the way their travel impacts...
Let PR Tell the Story of Your Ecotourism Getaway

Let PR Tell the Story of Your Ecotourism Getaway

Have you heard about Greta Thunberg? She’s a young Swedish activist, who traveled from England to New York City on an emissions-free, solar-powered yacht. She made the trip because she had been invited to take part in the U.N.’s September 2019 climate talks. Making a...
Ecotourism: Brand Messaging is the Key to Success

Ecotourism: Brand Messaging is the Key to Success

Ecotourism is a brilliant idea. And true ecotourism, when done right, can go a long way toward conservation and environmental efforts. But sometimes, something that’s marketed as “ecotourism” is actually just a money-grabbing sideshow attraction. And even though you...