by Admin | May 25, 2022 | Environmental and Green
According to a recent study, nearly 70 percent of consumers in North America are willing to pay more for environmentally conscious products, and 40 percent of respondents select brands based on how well they align with their personal beliefs, which, according to the...
by Anthony Cloud | Apr 1, 2022 | Environmental and Green
Environmental and sustainability goals have been spotlighted over the most recent years. For example, Goodyear announced in January that their tires will be made from 70% sustainable materials moving forward. It’s fairly easy for a large corporation to make its goals...
by Matthew Everett | Feb 24, 2022 | Environmental and Green
Not all public relations agencies are created equal. The founder of a tech startup doesn’t have the same PR needs as a marketing executive at a publicly traded manufacturing firm. A fashion designer won’t benefit from working with an agency connected to the...
by Lara Bergman | Dec 27, 2021 | Environmental and Green
You’re an expert in green products. You can speak eloquently about environmental concerns. But you are never the person the media calls when they need to talk to an expert on these matters. The reason why may have less to do with your expertise and more to do with the...
by Seth Norris | Dec 23, 2021 | Environmental and Green
Now is the time to promote your green franchise through environmental public relations. Businesses are examining their products and relationships closer when it comes to being environmentally friendly. No business wants to be accused of greenwashing. An experienced...
