by Amanda Greever | Sep 3, 2021 | Cruelty Free
There’s a lot of misinformation out in the wild these days. No, I’m not talking about anything political. Did you know that “cruelty free” might not actually mean “cruelty free”? Or rather that there are levels of cruelty free? Apparently, all those bunny logos aren’t...
by Matthew Everett | Sep 3, 2021 | Environmental and Green
Recently, the City of Knoxville received a $4.8 million federal grant for more electric transit buses. In addition to that, Knox County Schools have been installing solar panels on select schools in the district. These are just two examples that showcase how local and...
by Amanda Greever | Aug 30, 2021 | Plant-based and Vegan
With more and more plant-based brands entering the market, is your company left wondering how to make your product launch go viral? The answer is simple: you need a solid public relations campaign. An expert team that’s skilled in plant-based public relations can help...
by Grayson Shockley | Aug 23, 2021 | Environmental and Green
If your business has been pursuing an environmental public relations strategy, chances are you’ve heard the term “greenwashing.” A company can be accused of greenwashing when it misleads or overstates its sustainability efforts. For example, a leading laundry...
by Amanda Greever | Aug 11, 2021 | Plant-based and Vegan
Meat-free. Plant-based. Vegan. For some folks, those are practically dirty words. Despite the growing popularity of plant-based diets, not everyone is willing to try them. According to Rebekah Schouten at Food Business News, it’s all about phrasing: The language used...
