Promote Your Green Efforts through PR

Promote Your Green Efforts through PR

According to a recent study, nearly 70 percent of consumers in North America are willing to pay more for environmentally conscious products, and 40 percent of respondents select brands based on how well they align with their personal beliefs, which, according to the...
Three questions to answer when considering PR

Three questions to answer when considering PR

So, you’re thinking it might be time to consider public relations for your organization. But, beginning a PR journey isn’t like ordering a pizza. It’s not a quick or simple decision you should just jump into. It’s important you answer these questions first. Why do you...