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PR can help make your brand synonymous with sustainability

PR can help make your brand synonymous with sustainability

by Grayson Shockley | Apr 24, 2020 | Environmental and Green, Sustainability

I’m writing this blog from home right now, and I bet you know why. The SARS-COV-2 virus that has altered life as we know it through COVID-19 has not only changed the way we live and work, but it’s changing the way we buy. It’s also opened many eyes across the world to...
Consumers are changing how they think, so it’s time to change how you handle PR

Consumers are changing how they think, so it’s time to change how you handle PR

by Amanda Greever | Mar 3, 2020 | Animal Welfare

A professor in Sydney, Australia estimated that more than 800 million animals had been killed in the fires that ravaged New South Wales, with more a billion impacted nationally. More than a billion animals, and that’s just the estimate from early January. It’s not...
How to Spread the Word about Your Company’s Sustainability Efforts

How to Spread the Word about Your Company’s Sustainability Efforts

by Heather Ripley | Dec 18, 2019 | Sustainability

Sustainability is arguably becoming the most important, most pressing topic in our world today. And for good reason – the consequences for not paying attention to the sustainability crisis we’re facing are dire, especially for future generations. And if your company...
3 Ways to Become a Sustainability Thought Leader

3 Ways to Become a Sustainability Thought Leader

by Grayson Shockley | Nov 25, 2019 | Sustainability

If you can provide a green, sustainable solution to a current environmental need, that’s a fantastic start. It’s almost 2020, and with an increasing demand for eco-friendly products and services, your company is sure to get some attention. To build even more...
Hitting Your Sustainability Goals in 2020?

Hitting Your Sustainability Goals in 2020?

by Grayson Shockley | Oct 30, 2019 | Sustainability

With social pressure mounting and the evidence of dire need for improvement irrefutable, it’s no wonder that so many companies and brands are targeting 2020 — right around the corner — as a year for major environmental change. As WAP Sustainability Consulting...
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