by Joel Davis | Jan 25, 2021 | Plant-based and Vegan
Interest in veganism and plant-based diets will continue to grow in 2021. According to Acumen Research & Consulting, the global vegan food market is expected to reach around $24.3 billion by 2026. So, it’s more important than ever to execute a plant-based public...
by Anthony Cloud | Dec 21, 2020 | Plant-based and Vegan
Standing out from the crowd is something every company wants to achieve. When you are in a crowded market, finding enough things that differentiates you from a competitor can be difficult outside of just a name. This can create issues when it comes to making your...
by Anthony Cloud | Nov 27, 2020 | Plant-based and Vegan
It wasn’t too long ago that veganism was seen as a fad or trend in the general population. The idea of abstaining from the use of animals wasn’t widely popular. Fast forward to the present and the whole conversation has changed. Growing numbers of people have become...
by Joel Davis | Oct 28, 2020 | Plant-based and Vegan
Don’t be fooled into thinking vegan and plant-based should only be marketed to vegans. Non-vegans are jumping on the bandwagon too, making marketing strategies for vegan products a bit more complex. Working with an experienced vegan public relations firm like Orange...
by Heather Ripley | Sep 22, 2020 | Cruelty Free, Plant-based and Vegan
Getting the fashion industry to switch to vegan or cruelty-free leather products is gaining support. Unfortunately, animal products are in a lot of the clothing and accessories we wear. The label on that dress or slacks with the skinny belt says it’s made from...
