by Heather Ripley | Nov 5, 2019 | Cruelty Free
Like many of my female friends, I love a great handbag — a classy, attention-grabbing purse with clean lines and great design. But over the past couple of years, I’ve been researching more about the products I buy and trying to buy cruelty free in every aspect of my...
by JD Sizemore | Oct 28, 2019 | Plant-based and Vegan
How the right PR agency can boost your brand during the vegan boom From food to clothing to makeup, veganism is taking center stage in America. If you’re a vegan brand, now is the time to take advantage of the cultural shift that’s happening before the market gets...
by Heather Ripley | Aug 14, 2019 | Plant-based and Vegan
Five questions to ask to find the right vegan public relations agency. We’re seeing the start of a golden age for vegan and vegetarian brands. In 2019, demand for plant-based foods has gone mainstream. It’s no longer a niche market sector. It’s big business — and it’s...
by Heather Ripley | Jul 19, 2019 | Plant-based and Vegan
The meat alternative industry is blossoming in an increasingly crowded and competitive field, but smaller brands still have the opportunity to shine. As immense consumer demand leads to supply chain issues for some of the biggest names in the market, other companies...
by Matthew Everett | Jun 21, 2019 | Plant-based and Vegan
For all the news about plant-based diets going mainstream, there’s some context that puts the most frequently cited statistics in sobering perspective. For example, the number of Americans who identify as vegan rose 600% between 2014 and 2017. But the actual numbers...
